Roku customers streamed 4 billion hours of video and music in the first six months of 2016, according to the company. Compare that with 5.5 billion hours in all of 2015. Additionally, there are over 10 million active Roku accounts using either the physical device or one of the 12 percent of smart TVs currently powered by Roku.
With over 3,500 apps available on Roku to stream video content, it can be daunting for creators and services to get their products in front of viewers.
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