Hoping to copy the success of Biggest Loser, health/fitness publisher Rodale and independent TV studio Reveille have teamed up again to produce a reality TV program based on Eat This, Not That!, the bestselling book inspired by Rodale’s Men’s Health.
The show, which is being shopped around to various networks, would expand on the 2008 book, a consumer guide to making healthy food choices at drive-throughs and supermarkets that has spawned two other spinoffs. Dave Zinczenko, editor of Men’s Health and co-author with Matt Goulding of ETNT, would serve as executive producer of the show, along with Mark Koops, managing director at Reveille.
Rodale and Reveille have partnered for six seasons on Biggest Loser on NBC, which features integrations with Rodale’s Prevention editor Liz Vaccariello. The idea for a ETNT-based TV show grew out of a Men’s Health integration on Biggest Loser, in which Zinczenko appeared in an episode in the sixth season and the book was prominently featured, according to Rodale.