The Rocky Horror Picture Show Will Feature Snapchat's First Live TV Activations

Snapcodes will unlock new filters during Fox's telecast

Even if viewers don't throw rice or shout at the screen tonight during Fox's remake of The Rocky Horror Picture Show, they'll have a new way to participate—via Snapchat.

For the first time ever on TV, Fox and Snapchat have created a trio of Snapcode activations that will go live during the telecast. Fox will air Snapcodes three times in bumpers between the show and the ads. Viewers can snap them to unlock exclusive filters and share with friends.

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