Rivalries Abound in CBS Thursday Night Football Slate

Inaugural prime-time package could use a little Dallas dazzle

The National Football League on Wednesday night took the wraps off its 2014 regular-season schedule, and while CBS’ inaugural Thursday Night Football slate is packed with divisional rivalries, some of the matchups are strictly from nostalgia.

Kicking off CBS’ $275 million TNF roster is the Week 2 (Sept. 11) grudge match between the AFC North’s Pittsburgh Steelers and Baltimore Ravens. When last these two teams met on national television, they drew 21.1 million viewers and an 11.0

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in