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A repeat Radio Mercury winner, The Richards Group took top honors at Wednesday’s (June 17) Radio Mercury Awards for the best radio spot.
The Dallas-based shop took home $100,000 for its Motel 6 spot entitled DVD, part of the brand’s long-running radio campaign.
The annual awards held in New York City also debuted to new award categories. The first marketer of the year was awarded to McDonald’s for the fast-food franchise’s long commitment to radio. JWT took home the first-ever integrated campaign award for its JetBlue campaign.
Other winners included: Young & Rubicam New York for Office Depot; BBDO New York for AT&T; DDB Chicago for Anheuser-Busch; and Grupo Gallegos in the Spanish-Language Category for its Comcast spot titled “Epic.”
The
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