On-air radio revenue is poised to end the year up 4.4 percent to $13.9 billion. Factoring in another $459.3 million in revenue from digital and online, and radio’s 2010 tally is expected to grow 5.1 percent to $14.4 billion, according BIA/Kelsey’s revised forecast released Wednesday (Aug. 25).
BIA/Kelsey adjusted up slightly its May forecast based on ad spending increases in various radio markets. Stations in the top 10 markets are expected to average a 6.26
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in