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TV stations grew their share of local online advertising last year, from 8.3 percent to 8.7 percent, according to a new Borrell Associates report released Tuesday (April 20) by the Television Bureau of Advertising.
The only other medium to increase local online share was pure-play Internet companies such as Local.com, ReachLocal and Yahoo, which claim more than six times the local online revenue of TV stations.
This year, TV station online advertising is expected to grow 21 percent to nearly $1.4
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