TV stations, formerly reliant on on-air advertising for revenue, are finally finding multiple revenue streams, according to a new report released Monday (Feb. 8) from SNL Kagan. By 2013, the revenue mix for TV stations will have shifted from a 97 percent reliance on on-air ad revenue to 9 percent from retransmission revenue and 7 percent from online revenue.
“Based on expectations for increasing online and retrans revenue, that 16 percent from nontraditional sources is expected to continue to grow, with mobile interactive revenue also potentially contributing to the category,” wrote Robin Flynn, author of the report.
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