Report: Broadcast Nets to Lose Upfront Rev. to Cable | Adweek
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Report: Broadcast Nets to Lose Upfront Rev. to Cable

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Lehman Bros. is projecting a 3 percent falloff in broadcast TV upfront ad revenue this year, and a 5 percent bump for the cable networks.

A report by Lehman Bros. analyst Anthony DiClemente predicts that the Big Four broadcast networks will cumulatively take in $240 million less than last year