Record Start for Vampire Diaries on The CW

The CW’s highly touted Vampire Diaries was amply sampled, with 4.84 million viewers in the Thursday, 8 p.m. hour on Sept. 10, according to the fast affiliate results. This was the largest audience for any CW series-premiere, topping 90210 from one year earlier.

Vampire Diaries also lifted The CW to a record performance in the time period in women 18-34 (3.0 rating/10 share) and women 18-49 (2.8/ 8); and best in total viewers, adults 18-34 (2.2/

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