Rainbow Media’s start-up property Wedding Central has landed its first client, signing Geico to a one-year sponsorship deal.
Beginning in the first quarter of 2010, Geico spots will run across all day parts on the linear network. The buy was packaged with a similar commitment with Wedding Central sibling WE tv.
In addition to the standard 30-second spots, the network will also produce a customized vignette for Geico designed to underscore how securing a new insurance policy is often one of the first joint decisions made by a newlywed couple.
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