Rainbow Media is shuffling the deck at its ad sales unit, appointing Bill Rosolie to oversee all digital business, while adding AMC to Scott Collins’ portfolio of cable networks.
Rosolie, who previously served as AMC’s senior vp, advertising sales, has been named executive vp, ad sales, Rainbow National Services. The newly-created position incorporates oversight of all digital ad sales efforts for Rainbow’s five national networks––AMC, IFC, Sundance Channel, WE tv and Wedding Central––as well as direct response.
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