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Radio revenue improved slightly in third quarter but was still bouncing along the bottom, according to figures released Friday (Nov. 20) by the Radio Advertising Bureau.
Local and national advertising was down 19 percent to $3.4 billion, compared to a 25 percent drop in third quarter. Year-to-date, radio revenue is down 23 percent to $9.7 billion.
Other radio segments had a better quarter. Network radio was down 11 percent to $253 million.
Off-air revenue was down 9 percent to $335 million.
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