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NEW YORK No matter how you spin it, radio’s revenue story is bleak.
Combined local and national spot radio advertising dropped 8 percent in Q2 to $4.6 billion for a 7 percent drop in the first half of the year to $8.4 billion, according to figures released by the Radio Advertising Bureau.
Even factoring in a robust 12 percent growth in off-air advertising to $890 million and a healthy 3 percent climb for network radio to nearly $570 million, radio advertising is still down 5 percent to $9.9
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