Two years ago, Radio One regional VP Doug Abernathy watched in horror as his once top-rated Houston stations plummeted after the market converted from diary to portable people meter measurement in June 2007. Today, he’s smiling. His stations, Urban Adult Contemporary KMJQ-FM and Urban KBXX-FM, hae since become textbook cases of how to adjust programming to adapt to a new ratings technology.
“After 20 years of dominance, it was a hard pill for us to swallow,” he told attendees at the Radio Advertising Bureau conference here during a session devoted to Urban and Hispanic radio in a PPM world Monday (March 16).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in