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To improve radio’s accountability with advertisers, the Radio Advertising Bureau is throwing its support behind Ad-ID, the commercial identification system supported and authorized by the American Association of Advertising Agencies and the Association of National Advertisers. The “Radio Accountability Initiative” introduced Wednesday (March 18) in Orlando at the RAB’s annual conference, will help ensure that an advertiser’s commercials get on the right radio outlets at the right time.
Initial vendor participants in the initiative include companies that play a key role in the radio commercial workflow including FirstSpin, Inc.,
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