RAB: Ad Agencies Call for Informed Digital Sellers

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Radio’s digital extensions are important, growing components of media buys but the industry needs to better educate its sales force on selling digital assets if it wants to maximize the space, according to ad agency executives.

“Clear Channel and CBS Radio have developed amazing [online radio] platforms and the space is growing,” said Horizon Media VP/director of national radio Maja Mijatovic during one of more than a dozen sessions devoted to digital at the Radio Advertising Bureau conference here Tuesday.

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