Q&A: Magna's Steve Sternberg

Judging from the networks’ development slates, you wouldn’t know there was a recession, says Steve Sternberg, evp, audience analysis at Magna, a unit of Interpublic Group’s Mediabrands. And while the nets have been upfront about their determination to be more cost-efficient in producing shows, Sternberg says whatever they’re cutting back on doesn’t appear to be affecting on-screen quality. In fact, he says, judging from the pilots and clips he’s seen so far, he’s more impressed with the nets’ overall development effort this year than he has been in several years.

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