The Hub, the kids network joint venture of Discovery Communications and Hasbro that replaces Discovery Kids, debuts Sunday, and chief marketing officer Amber Tarshis — a former Warner Bros. and Victoria’s Secret executive — has been busy.
The Hollywood Reporter: You are looking to do something rare: establish a new brand in the kids TV space. How do you approach that?
Amber Tarshis: There is no road map to follow here. But we can launch a new kids and family entertainment brand with the power of Discovery Communications and Hasbro.
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