Q&A: FX’s Marketing Chief on Creating Lasting, Award-Winning Campaigns

And why she’s so fearless

When you're a television marketing executive, is it possible to be too consumed with pop culture, media and entertainment? Don't ask Stephanie Gibbons, who set up TVs in nearly every room of her house, binge-watched Game of Thrones late at night during a work trip to Budapest and rear-ended a fellow motorist while gawking at a competitor's bus ad in Los Angeles recently.

"I love having eyes and ears," said Gibbons, president of marketing, digital media marketing and on-air promotions at FX Networks, "but I'd plug it all directly into my veins if I could."

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