Q4 Nonstarter: TV Sports Feels Recession

NEW YORK National Sunday afternoon NFL games are down slightly from the average price of $400,000 per 30-second spot, but the long term looks a bit more troubling. Fox has one or two units left in its Thanksgiving Day game between the Dallas Cowboys and the Seattle Seahawks, but CBS is said to be having a hard time unloading time in its Turkey Day matchup, which may be a function of the profound mismatch it has on its hands in the (at press time) 0-9 Detroit Lions and the 9-0 Tennessee Titans.

The economy is getting its licks in with the NFL’s most high-profile game as well.

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