Q2 Radio Revenue Plummets

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

NEW YORK Radio revenue remained stuck on the bottom in the second quarter, leading industry pundits to declare that a low point has been reached. Local and national advertising revenue fell 25 percent to $3.4 billion in Q2, according to figures released by the Radio Advertising Bureau.

Network radio was down 10 percent to $274 million. Off-air revenue declined 13 percent to $355 million. The only segment posting positive numbers in the quarter was digital, up 9 percent to $120 million.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in