NEW YORK PV Media Group, parent of the AdOn Network, a contextual and behavioral targeting online ad net, has launched BreakingNews.com, a hybrid online social network/news aggregation site that caters to news junkies.
The company has hired veteran newspaper journalist James McDonald to run the service as president and CEO. McDonald was part of the team that developed and launched The Washington Examiner in Washington, D.C.
PV will use its search engine optimization firm, Prime Visibility, to enable BreakingNews to quickly capture paid search words for breaking stories, the company said, thereby insuring that the new site is prominently ranked in consumer searches.
PV CEO Steve Rosenberg noted that the term “breaking news” is already one of the most searched terms on the Internet.
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