Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
NEW YORK It’s a daring — some might say crazy — time to launch a magazine, much less one devoted to travel. So far this year, the category’s ad pages have declined 33.7 percent, per the Mediaweek Monitor.
But entrepreneur-turned-publisher Greg Sullivan thinks that his forthcoming travel magazine Afar can carve out a niche by devoting itself to the experiential traveler. Sullivan, who is bankrolling Afar with $10 million of his own money, is pitching a non-formulaic approach to sight-seeing under the editorship of Susan West (Smithsonian, Health).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in