CBS and Fox Dominate Week of Aug. 1 | Adweek CBS and Fox Dominate Week of Aug. 1 | Adweek
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The Programming Insider: Wednesday 8/10/11

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In Today's Issue



Prime-Time Metered Market Tuesday Ratings:
NBC Wins; Lackluster Original Game Shows on ABC and NBC

National Ratings in Prime-Time:
Week of Aug. 1, 2011

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:
Scrub Up

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PRIME-TIME METERED MARKET TUESDAY RATINGS:
NBC Wins; Lackluster Original Game Shows on ABC and NBC

Tuesday 8/09/11
Note: Tulsa is excluded from the following averages

Household Rating/Share
NBC: 5.5/ 9, CBS: 5.2/ 9, Fox: 4.3/ 7, ABC: 2.9/ 5, CW: 0.6/ 1

Note: The year-to-year overnight comparisons are not available today.

-Yesterday’s Winners:
NCIS R (CBS), America’s Got Talent (NBC)

-Yesterday’s Losers (excluding repeats):
It’s Worth What? (NBC), Take the Money and Run (ABC), Combat Hospital (ABC)

Ratings Breakdown:
Led by summer favorite America’s Got Talent, NBC finished first in the overnights on this second Tuesday in August. No. 2 overall was CBS, followed by Fox, ABC and distant The CW, which featured encore telecasts of 90210 (#5: 0.7 rating/1 share) and Shedding for the Wedding (#5: 0.4/ 1).

Two hours of America’s Got Talent on NBC averaged a 6.8/11 in the overnights from 9-11 p.m., finishing a solid first in each of the four half-hours as follows:

America’s Got Talent (NBC)
9:00 p.m.: 6.8/11 (#1)
9:30 p.m.: 7.0/11 (#1)
10:00 p.m.: 7.0/11 (#1)
10:30 p.m.: 6.5/11 (#1)

Comparably, America’s Got Talent built from lead-in game show It’s Worth What? (#4: 2.9/ 5 at 8 p.m.) by a hefty 134 percent.

CBS was in all repeats last night with its combination of NCIS (#1: 6.5/11), spin-off NCIS: Los Angeles (#2: 4.8/ 8) and a Tuesday 10 p.m. telecast of The Mentalist (#2: 4.3/ 7).

In Week 2 news, ABC game show Take the Money and Run finished fourth in the 9 p.m. hour, with a 2.8/ 4 in the overnights.  Comparably, that decreased by 12 percent from it’s week-ago opener (3.2/ 5 on Aug. 2), with retention out of lead-in Wipeout (#3: 3.8/ 7 at 8 p.m.) of 74 percent. Like so many other original nonscripted summer entries, Take the Money and Run is nothing to boast about. ABC capped off the evening with Canadian drama Combat Hospital at a distant last-place 2.1/ 4 at 10 p.m.

Elsewhere, Fox filled the evening with young adult demo favorites Hell’s Kitchen (#2: 4.5/ 8) and Masterchef (#3: 4.3/ 7), which both feature loudmouth Gordon Ramsay.

Source: Nielsen Media Research data (R = repeat)

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NATIONAL RATINGS IN PRIME-TIME:
Week of August 1, 2011

CBS and Fox dominated this first week of August, with the Eye net tops in households, total viewers, and adults 25-54, and Fox No. 1 among adults 18-49 and adults 18-34. Particularly beneficial to CBS remained summer favorite Big Brother, which finished in the top 10 for each of its three weekly telecasts as follows:

Big Brother (CBS)
Wednesday 8 p.m. – Viewers: 6.90 million (#10), A18-49: 2.5 rating/8 share (#7)
Thursday 9 p.m. – Viewers: 7.43 million (#9), A18-49: 2.8/ 8 (#3t)
Sunday 8 p.m. – Viewers: 7.84 million (#8), A18-49: 2.9/ 9 (#2)

The most obvious observation of this seven-day period, and it was not positive, was across-the-board erosion for each of the five broadcast networks. The biggest loser once again was The CW, which has not benefited by a lack of any original programming this summer and second-run telecasts of failed reality/competitions Shedding for the Wedding and Plain Jane.

There were two series premieres this week, game show Take the Money and Run on ABC and sitcom Friends With Benefits on NBC. Take the Money and Run opened in the Tuesday 9 p.m. hour with 5.28 million viewers (#29 overall) and a 1.9 rating/5 share among adults 18-49 (#14). Comparably, retention out of lead-in Wipeout (Viewers: 6.60 million; A18-49: 2.0/ 7 at 8 p.m.) was 80 percent in total viewers and a solid 95 percent among adults 18-49. Two episodes of NBC’s Friends With Benefits, which is nothing more than a burn-off maneuver no doubt, performed as follows in the Friday 8 p.m. hour:

Friends With Benefits (NBC)
8:00 p.m. – Viewers: 2.34 million (#75), A18-49: 0.7/ 3 (#69t)
8:30 p.m. – Viewers: 1.96 million (79#), A18-49: 0.6/ 2 (#74t)

Recent entries Same Name on CBS and It’s Worth What? on NBC (see rankings below) only prove how the majority of the audience shifts to cable in the summer.

In original made-for movie news, Procter & Gamble sponsored Who Is Simon Miller? on NBC lagged at 3.33 million viewers (#58) and a 0.5/ 2 among adults 18-49 (#81t) in the Saturday 8-10 p.m. block.  Needless to say, NBC was not expecting much by scheduling it on a Saturday in August. In the specials department, The 2011 Teen Choice Awards on Fox disappointed with 3.22 million viewers (#60) and a 1.1/ 3 in the demo (#38) in the Sunday 8-10 p.m. block.

What follows are the live-plus-same-day ratings for the week of Aug. 1, 2011 (with percent change versus the comparable year-ago week in parentheses), followed by the freshman summer series report card, the top 20 rated programs for the week, and the top rated networks on basic cable.

-Households: 
CBS: 3.8 rating/7 share (- 5), ABC: 3.1/ 5 (-11), NBC: 2.8/ 5 (-20), Fox: 2.4/4 (-14), CW: 0.5/ 1 (-29)

-Total Viewers: 
CBS: 5.92 million (- 3), ABC: 5.03 (- 9), NBC: 4.56 (-20), Fox: 4.01 (-13), CW: 760,000 (-30)

-Adults 18-49: 
Fox: 1.5 rating/5 share (-12), ABC: 1.4/ 5 (-12), CBS: 1.3/ 4 (- 7), NBC: 1.1/ 4 (-39), CW: CW: 0.3/ 1 (-25)

-Adults 25-54:
CBS: 1.8/ 5 (- 5), ABC: 1.8/ 5 (-10), Fox: 1.7/ 5 (-11), NBC: 1.5/ 4 (-29), CW: 0.3/ 1 (-25)

-Adults 18-34: 
Fox: 1.3/ 5 (-19), ABC: 1.1/ 4 (-15), CBS: 0.8/ 3 (-20), NBC: 0.8/ 3 (-43), CW: 0.3/ 1 (-25)

Freshman Series Report Card (ranked in order of total viewers)

Take the Money and Run (NBC) – Tuesday 9 p.m. – series premiere
Viewers: 5.28 million (#29), A18-49: 1.9/ 5 (#14)
Grade: B-

Same Name (CBS) – Sunday 9 p.m.
Viewers: 5.00 million (#33), A18-49: 1.6/ 4 (#17t)
Grade: C-

It’s Worth What? (NBC) – Tuesday 8 p.m.
Viewers: 4.87 million (#35), A18-49: 1.2/ 4 (#32t)
Grade: C-

Expedition Impossible (ABC) – Thursday 9 p.m.
Viewers: 4.82 million (#36), A18-49: 1.4/ 4 (#22t)
Grade: C-

Love in the Wild (NBC) – Wednesday 10 p.m.
Viewers: 4.69 million (#40), A18-49: 1.4/ 4 (#22t)
Grade: C-

Combat Hospital (ABC) – Tuesday 10 p.m.
Viewers: 3.72 million (#55), A18-49: 1.0/ 3 (#48t)
Grade: F

Friends With Benefits (NBC) – Friday 8 p.m. – series premiere
Viewers: 2.34 million (#75), A18-49: 0.7/ 3 (#69t)
Grade: F

Friends With Benefits (NBC) – Friday 8:30 p.m.
Viewers: 1.96 million (#79), A18-49: 0.6/ 2 (#74t)
Grade: F


Top 20 Rankings

-Total Viewers:
America’s Got Talent – Tuesday (NBC): 11.92, America’s Got Talent – Wednesday (NBC): 9.96, The Bachelorette (ABC, season finale): 9.75, NCIS R (CBS): 9.69, The Bachelorette: After the Final Rose (ABC): 9.31, 60 Minutes R (CBS): 8.86, NCIS: Los Angeles R (CBS): 8.13, Big Brother – Sunday (CBS): 7.84, Big Brother – Thursday (CBS): 7.43, Big Brother – Wednesday (CBS): 6.90, Wipeout – Thursday (ABC): 6.64, Wipeout – Tuesday (ABC): 6.60, Flashpoint (CBS): 6.33, Hell’s Kitchen – Tuesday (Fox): 6.32, The Big Bang Theory R (CBS): 6.30, Criminal Minds R (CBS): 6.02, Blue Bloods R (CBS): 6.01, CSI: NY R (CBS) and The Mentalist R (CBS): 5.90 each, Masterchef – Tuesday (Fox): 5.87

-Adults 18-49:
America’s Got Talent – Tuesday (NBC): 3.1/ 9, Big Brother – Sunday (CBS): 2.9/ 9, The Bachelorette (ABC, season finale), The Bachelorette: After the Final Rose (ABC) and Big Brother – Thursday (CBS): 2.8/ 8 each, Hell’s Kitchen – Tuesday (Fox): 2.7/ 9, Hell’s Kitchen – Monday (Fox) and Big Brother – Wednesday (CBS): 2.5/ 8 each, Masterchef – Tuesday (Fox) and America’s Got Talent – Wednesday (NBC): 2.5/ 7, Masterchef – Monday (Fox): 2.3/ 6, Wipeout – Tuesday (ABC) and Wipeout – Thursday (Fox): 2.0/ 7 each, Take the Money and Run (ABC): 1.9/ 5, So You Think You Can Dance – Wednesday (Fox): 1.8/ 6, So You Think You Can Dance – Thursday (Fox): 1.7/ 6, The Big Bang Theory R (CBS): 1.6/ 6, Same Name (CBS): 1.6/ 4, Modern Family R (ABC) and Rules of Engagement R (CBS): 1.5/ 5 each, NCIS: Los Angeles R (CBS): 1.5/ 4


CABLE

What follows are the top 10 rated networks on cable in prime-time for the week of Aug. 1 based on total viewers and the three key demos.

-Total Viewers:
UA: 3.54 million, Disney Channel: 3.00, TNT: 2.52, History: 2.01, Fox News: 1.85, A&E: 1.60, Discovery: 1.46, ESPN: 1.35, MTV: 1.31, FX: 1.30

-Adults 18-49:
USA: 1.27 million, TNT: 920,000, History: 861,000, Discovery: 848,000, MTV: 824,000, A&E: 796,000, TBS: 751,000, FX: 666,000, ESPN: 592,000, Disney Channel: 578,000

-Adults 25-54:
USA: 1.39 million, TNT: 1.07 million, History: 984,000, A&E: 859,000, Discovery: 765,000, FX: 677,000, TBS: 647,000, Food Network: 643,000, AMC: 628,000, ESPN: 618,000

-Adults 18-34:
MTV: 634,000, USA: 541,000, Discovery: 487,000, TBS: 431,000, Comedy Central: 375,000, ABC Family: 356,000, Adult Swim: 354,000, History: 342,000, TNT: 334,000, A&E: 329,000

Source: Nielsen Media Research data (R = repeat; t = tie)

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RATINGS BOX:
What’s Hot/What’s Not

Rizzoli & Isles Tops 9 Million Viewers:
Based on the live-plus-seven-day ratings for the July 18 episodes, TNT crime solver Rizzoli & Isles hit the 9-million viewer mark for the fourth time in the show’s history. Results among adults 18-49 (2.5 million) and adults 25-54 (3.3 million) were each up by 7 percent from the show’s second season premiere.

Cable Scorecard – Sunday, Aug. 8:
The season finale episodes of Falling Skies on TNT led the cluttered Sunday cable troops in total viewers, while True Blood on HBO finished first among adults 18-49. Here are the results (in order of total viewers) for the 37 cable series entries on Sunday, Aug. 8:

Falling Skies (TNT, 9 p.m.) – Viewers: 5.70 million (#1 overall), A18-49: 1.9 rating (#2t)
Falling Skies (TNT, 10 p.m.) – Viewers: 5.54 million (#2), A18-49: 1.9 (#2t) – season finale
True Blood (HBO) – Viewers: 5.14 million (#3), A18-49: 2.9 (#1)
ESPN MLB Sunday Night Baseball – Viewers: 4.72 million (#4), A18-49: 1.5 (#5)
In Plain Sight (USA) – Viewers: 4.08 million (#5), A18-49: 0.9 (#11t)
Good Time Charlie (Disney Channel) – Viewers: 3.76 million (#6), A18-49: 0.6 (#18t)
Next Food Network Star (Food Network) – Viewers: 3.25 million (#7), A18-49: 1.1 (#7t)
Keeping Up With the Kardashians (E!) – Viewers: 3.16 million (#8), A18-49: 17 (#4)
Ice Road Truckers (History) – Viewers: 3.15 million (#9), A18-49: 1.1 (#7t)
So Random (Disney Channel, 7:30 p.m.) – Viewers: 2.78 million (#10), A18-49: 0.3 (#32t)
Entourage (HBO) – Viewers: 2.36 million (#11), A18-49: 1.3 (#6)
Drop Dead Diva (Lifetime) – Viewers: 2.36 million (#12), A18-49: 0.7 (#14t)
Real Housewives of New Jersey (Bravo) – Viewers: 2.32 million (#13), A18-49: 1.0 (#10)
The Glades (A&E) – Viewers: 2.26 million (#14), A18-49: 0.7 (#14t)
Curb Your Enthusiasm (HBO) – Viewers: 2.05 million (#15t), A18-49: 0.9 (#11t)
Ice Loves Coco (E!) – Viewers: 2.05 million (#15t), A18-49: 1.1 (#7t)
Sunday Best (BET) – Viewers: 1.96 million (#17), A18-49: 0.7 (#14t)
Teen Spirit (ABC Family) – Viewers: 1.89 million (#18), A18-49: 0.6 (#18t)
Top Gear (BBC America) – Viewers: 1.83 million (#19t), A18-49: 0.8 (#13)
Breaking Bad (AMC) – Viewers: 1.83 million (#19t), A18-49: 0.7 (#14t)
Against the Wall (Lifetime) – Viewers: 1.77 million (#21), A18-49: 0.5 (#23t)
Iron Chef America (Food Network) – Viewers: 1.53 million (#22), A18-49: 0.6 (#18t)
Hillbilly Handfishin’ (Animal Planet) – Viewers: 1.50 million (#23), A18-49: 0.6 (#18t)
Vegas Strip (truTV, 10 p.m.) – Viewers: 1.39 million (#24), A18-49: 0.5 (#23t)
Bait Car (truTV, 9:30 p.m.) – Viewers: 1.32 million (#25), A18-49: 0.4 (#27t)
Food Network Challenge (Food Network) – Viewers: 1.30 million (#26), A18-49: 0.4 (#27t)
Bait Car (truTV, 9 p.m.) – Viewers: 1.28 million (#27), A18-49: 0.4 (#27t)
My Strange Addiction (TLC, 10:30 p.m.) – Viewers: 1.28 million (#28), A18-49: 0.6 (#18t)
Bar Rescue (Spike TV) – Viewers: 1.19 million (#29), A18-49: 0.5 (#23t)
Curiosity (Discovery) – Viewers: 1.17 million (#30), A18-49: 0.5 (#23t)
Into the Universe With Stephen Hawking (Discovery) – Viewers: 1.02 million (#31), A18-49: 0.4 (#27t)
My Strange Addiction (TLC, 10 p.m.) – Viewers: 949,000 (#32), A18-49: 0.4 (#27t)
The Creation Question (Discovery) – Viewers: 930,000 (#33), A18-49: 0.3 (#32t)
The Glee Project (Oxygen) – Viewers: 912,000 (#34), A18-49: 0.3 (#32t)
Celebrity Rehab (VH1) – Viewers: 713,000 (#35), A18-49: 0.3 (#32t)
Curiosity (TLC) – Viewers: 490,000 (#36), A18-49: 0.2 (#36t)
Behind the Music (VH1) – Viewers: 438,000 (#37), A18-49: 0.2 (#36t)
Curiosity (Animal Planet) – Viewers: 402,000 (#38), A18-49: 0.1 (#38t)
Season 25: Oprah Behind the Scenes (OWN) – Viewers: 345,000 (#39), A18-49: 0.1 (#38t)
The Creation Question (TLC) – Viewers: 335,000 (#40), A18-49: 0.1 (#38t)
American Ninja Warrior (G4, 10 p.m.) – Viewers: 329,000 (#41), A18-49: 0.1 (#38t)
American Ninja Warrior (G4, 9 p.m.) – Viewers: 292,000 (#42), A18-49: 0.1 (#38t)
Ryan & Tatum: The O’Neals (OWN, 10 p.m.) – Viewers: 284,000 (#43), A18-49: 0.1 (#38t)
Ryan & Tatum: The O’Neals (OWN, 9 p.m.) – Viewers: 279,000 (#44), A18-49: 0.1 (#38t)

Source: Nielsen Media Research data

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ON THE AIR TONIGHT:
Prime-Time Programming Options

Wednesday 8/10/11

ABC:

8:00 p.m. The Middle (R)
8:30 p.m. Modern Family (R)
9:00 p.m. Modern Family (R)
9:30 p.m. Happing Endings (R)
10:00 p.m. Primetime Nightline – Psychic Power

CBS:
8:00 p.m. Big Brother
9:00 p.m. Criminal Minds (R)
10:00 p.m. CSI (R)

NBC:
8:00 p.m. Minute to Win It
9:00 p.m. America’s Got Talent
10:00 p.m. Love in the Wild

Fox:
8:00 p.m. So You Think You Can Dance (two hours, season finale performance show)

CW
8:00 p.m. America’s Next Top Model (R)
9:00 p.m. America’s Next Top Model (R)

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TV TIDBITS:
Notes of Interest

America’s Supernanny on Lifetime:
Lifetime Television has picked-up a new nonscripted series called America’s Supernanny, which will be the first true U.S. version of the hit global series (which aired on ABC for five seasons). In preparation for this new installment of the series, Lifetime and producer Shed Media U.S. have launched an open casting call for the country’s best nanny to star in the program. America’s Supernanny will launch later in the year.

Updated Friends Off-Net-Clearances:
The upcoming third cycle of Warner Bros. sitcom Friends has now been cleared in off-network syndication in 90 percent of the country. Available for the first time in TrueHD, 130 markets to date have signed up for Friends, with represented station groups including Tribune Broadcasting, the Sinclair Broadcast Group, CBS, Raycom, Cox, Hearst, Meredith, Local TV, Titan, Nexstar, Grant, New Vision, Univision, Weigel, New Age, Gocom, Comcorp, Bonten, and Venture Tech.

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TV TRIVIA TIME:
Scrub Up

Note: To respond to the trivia, please click HERE.

What was the name of the fictional hospital on long-running sitcom Scrubs?

a) Chicago Hope
b) County General
c) Lowell Memorial
d) Presidio Medical Center
e) Sacred Heart

The answer to Monday’s question…

What was the specialty of the house when the Ricardos and the Mertzes stopped off at the rundown restaurant in Cincinnati en route to California on I Love Lucy?

a) cheese sandwich
b) chili
c) ham sandwich
d) hot dog
e) pecan pralines

Is: a) cheese sandwich. All Mr. Skinner had was those stale cheese sandwiches.

Current kudos goes to:
Steve Albright, Gerry Bixenspan, Kimay Bloch, Larry Collins, Joseph DiVincenzo, Gerry Gibbons, John Hezlep, Bob Ingersoll, Marie Lefevre Karp, Tom Kilgallon, Kathy Martin, Alan Perris, Gordon Purcell, Lisa Tatum-Roehrig, Colleen Roth, Michelle Stanton, Terry Vandergrift, Ted Zavales