NBC Leads Night with "America's Got Talent" | Adweek NBC Leads Night with "America's Got Talent" | Adweek
Advertisement

The Programming Insider: Wednesday 7/20/11

NBC wins night
Advertisement

In Today's Issue

 


Prime-Time Metered Market Tuesday Ratings:
NBC Leads; Respectable Sampling for It’s Worth What?

National Ratings in Prime Time:
Week of July 11, 2011

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:
Not Dancing With This Star

________________________________________________________________

PRIME-TIME METERED MARKET TUESDAY RATINGS:
NBC Leads; Respectable Sampling for It’s Worth What?

Tuesday 7/19/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. All times are ET/PT.

Household Rating/Share
NBC: 6.4/11, CBS: 5.1/ 9, Fox: 3.9/ 7, ABC: 2.7/ 5, CW: 0.5/ 1

Note: Comparisons to the year-ago period are not available today.

Yesterday’s Winners:
America’s Got Talent (NBC)

Expected to Dominate Among Adults 18-49:
Hell’s Kitchen (Fox)

Yesterday’s Losers (excluding repeats):
101 Ways to Leave a Game Show (ABC), Combat Hospital (ABC)

Ratings Breakdown:
Led by America’s Got Talent, there is no stopping NBC from winning Tuesday. NBC’s metered market advantage over second-place CBS was 25 percent. Third overall was Fox, followed by ABC and lowly The CW. Last night’s repeat count was a below-average 31 percent.

In series-premiere news, NBC game show It’s Worth What?, hosted by comedian Cedric the Entertainer, kicked off second in the 8 p.m. hour, with a 4.1 rating/7 share in the overnights. First was a repeat of CBS’ NCIS (6.4/11), with Hell’s Kitchen on Fox third with a 4.1/ 7, followed by Wipeout on ABC (3.2/ 5), and a repeat of 90210 on The CW on its new night and time (0.5/ 1). Pending results among adults 18-49 should result in a first-place time-period finish for Hell’s Kitchen, with Wipeout and It’s Worth What? competing for second. Visit www.PIFeedback.com for the results.

At 9 p.m., the first-hour of America’s Got Talent on NBC finished well above the competition, with a 7.5/12 in the overnights. Next was a repeat of NCIS: Los Angeles on CBS (5.0/ 8), followed by Masterchef on Fox (3.8/ 6), which is benefiting out of Hell’s Kitchen, 101 Ways to Leave a Game Show on ABC (2.6/ 4), and a repeat of returnee Shedding for the Wedding on The CW (0.4/ 1).  

At 10 p.m., the second half of America’s Got Talent on NBC beat the competition combined with a 7.7/13. Overall, America’s Got Talent averaged a 7.6/13 from 9-11 p.m., with the half-hour breakdown as follows:

America’s Got Talent (NBC)
9:00 p.m.: 7.4/12 (#1)
9:30 p.m.: 7.6/12 (#1)
10:00 p.m.: 7.8/13 (#1)
10:30 p.m.: 7.5/13 (#1)

Also in the hour was a Tuesday edition of 48 Hours Mystery on CBS (4.0/ 7) and Canadian drama Combat Hospital on ABC (2.5/ 4).

Source: Nielsen Media Research data (R = repeat)

___________________________________________________

NATIONAL RATINGS IN PRIME-TIME
Week of July 11, 2011

It was another week of shared leadership, with CBS first in households and total viewers, and the home of the 2011 Major League Baseball All-Star Game, Fox, No. 1 in the three key demos: adults 18-49, adults 25-54, and adults 18-34. The All-Star Game on Tuesday finished third overall in total viewers (out of 97 entries) with 10.97 million viewers, and second among adults 18-49, with a 3.1 rating/10 share in the demo.

Excluding a third-place finish among adults 25-54, NBC ranked second across the board (tied with ABC among adults 18-34) at levels close to one year earlier. Last place The CW, which has no original programming this summer, dipped by margins of 17 to 25 percent. CBS was on par from one year earlier, while ABC and Fox suffered minor losses. Beneficial to CBS, of course, is the successful addition of Big Brother, which performed by night as follows:

Big Brother (CBS)
Wednesday 8 p.m. – Viewers: 7.31 million (#10), A18-49: 2.6 rating/9 share (#4)
Thursday 9 p.m. – Viewers: 6.61 million (#14), A18-49: 2.3/ 7 (#7t)
Sunday 8 p.m. – Viewers: 6.92 million (#12), A18-49: 2.4/ 8 (#6)

In series-finale news, the 90-minute conclusion of Friday Night Lights on NBC went out with an uneventful 3.18 million viewers (#67) and a 0.8/ 3 among adults 18-49 (#69) in the Friday 8-9:30 p.m. block. Regardless, you have to give NBC credit for finding a way to keep the ratings-challenged family drama on the air for five seasons.

What follows are the live-plus-same-day ratings for the week of July 11, 2011 (with percent change versus the comparable year-ago week in parentheses), followed by the freshman summer series report card, the top 20 rated programs for the week, and the top rated networks on basic cable.

-Households: 
CBS: 3.9 rating/ share (no change), NBC: 3.2/6 (no change), Fox: 3.1/ 6 (-11), ABC: 2.9/ 5 (- 9), CW: 0.5/ 1 (-17)

-Total Viewers: 
CBS: 6.04 million (no change), NBC: 5.23 (+ 2), Fox: 5.04 (-10), ABC: 4.66 (- 7), CW: 810,000 (-17)

-Adults 18-49: 
Fox: 1.7 rating/6 share (-11), NBC: 1.4/ 4 (no change), CBS: 1.3/ 4 (no change), ABC: 1.3/ 4 (-13), CW: 0.3/ 1 (-25)

-Adults 25-54:
Fox: 1.9/ 6 (-10), CBS: 1.8/ 5 (- 5), NBC: 1.7/ 5 (- 6), ABC: 1.6/ 5 (-11), CW: 0.3/ 1 (-25)

-Adults 18-34: 
Fox: 1.5/ 6 (-12), ABC and NBC: 1.0/ 4 each (- 9 each), CBS: 0.9/ 3 (no change), CW: 0.3/ 1 (-25)


Freshman Series Report Card (ranked in order of total viewers)

Extreme Makeover: Weight Loss Edition (ABC) – Monday 10 p.m.
Viewers: 5.48 million (#25), A18-49: 1.9/ 5 (#10t)
Grade: C+

Love in the Wild (NBC) – Wednesday 10 p.m.
Viewers: 4.98 million (#33), A18-49: 1.6/ 5 (#18t)
Grade: C-

Expedition Impossible (ABC) – Thursday 9 p.m.
Viewers: 4.82 million (#38), A18-49: 1.4/ 4 (#26t)
Grade: C

101 Ways to Leave a Game Show (ABC) – Tuesday 9 p.m.
Viewers: 4.56 million (#44), A18-49: 1.6/ 5 (#18t)
Grade: C

Combat Hospital (ABC) – Tuesday 10 p.m.
Viewers: 3.71 million (#58), A18-49: 0.8/ 2 (#69t)
Grade: F

Love Bites (NBC) – Thursday 10 p.m.
Viewers: 2.00 million (#64), A18-49: 0.7/ 2 (#80t)
Grade: F


Top 20 Rankings

-Total Viewers:
America’s Got Talent – Tuesday 9-11 p.m. (NBC): 14.07 million, America’s Got Talent – Wednesday (NBC): 11.43, Major League Baseball All-Star Game (Fox): 10.97, NCIS R (CBS): 8.86, 60 Minutes R (CBS): 8.70, MLB All-Star Game Pre-Game (Fox): 8.21, The Bachelorette (ABC): 8.12, NCIS: Los Angeles R (CBS): 7.49, CSI R (CBS): 7.39, Big Brother – Wednesday (CBS): 7.31, America’s Got Talent R – Tuesday (NBC): 7.24, Big Brother – Sunday (CBS): 6.92, Criminal Minds R (CBS): 6.62, Big Brother – Thursday (CBS): 6.61, Wipeout (ABC): 6.55, The Mentalist R (CBS): 6.45, CSI: NY R (CBS): 6.37, The Big Bang Theory R (CBS): 6.36, Blue Bloods R (CBS): 6.31, America’s Got Talent R – Monday (NBC): 6.23

-Adults 18-49:
America’s Got Talent – Tuesday 9-11 p.m. (NBC): 4.0 rating/11 share, Major League Baseball All-Star Game (Fox): 3.1/10, America’s Got Talent – Wednesday (NBC): 3.0/ 9, Big Brother – Wednesday (CBS): 2.6/ 9, The Bachelorette (ABC): 2.6/ 8, Big Brother – Sunday (CBS): 2.4/ 8, MLB All-Star Game Pre-Game (Fox): 2.3/ 9, Big Brother – Thursday (CBS): 2.3/ 7, Masterrchef (Fox, Mon. 9 p.m.): 2.3/ 6, So You Think You Can Dance - Wednesday (Fox): 1.9/ 6, Extreme Makeover: Weight Loss Edition (ABC): 1.9/ 5, Wipeout (ABC): 1.8/ 7, America’s Got Talent R – Tuesday (NBC): 1.8/ 6, Family Guy R (Fox): 1.8/ 5, Wipeout R – Tuesday (ABC) and So You Think You Can Dance - Thursday (Fox): 1.7/ 6 each, American Dad R (Fox): 1.7/ 5, The Big Bang Theory R (CBS): 1.6/ 6,  101 Ways to Leave a Game Show (ABC) and Love in the Wild (NBC): 1.6/ 5 each


CABLE

What follows are the top 10 rated networks on cable in prime time for the week of July 11 based on total viewers and the three key demos.

-Total Viewers:
USA: 3.26 million, Disney Channel: 2.68, History: 2.59, TNT: 2.44, ESPN: 1.84, Fox News: 1.80, ABC Family: 1.52, Syfy: 1.47, FX: 1.40, A&E: 1.34

-Adults 18-49:
USA: 1.14 million, History: 1.1 million, ESPN: 890,000, TNT: 803,000, FX: 730,000, ABC Family: 653,000, A&E: 650,000, TBS: 628,000, Discovery: 622,000, Syfy: 601,000

-Adults 25-54:
USA: 1.28 million, History: 1.23 million, TNT: 959,000, ESPN: 899,000, FX: 717,000, A&E: 709,000, Syfy: 675,000, Discovery: 632,000, Food Network: 559,000, TLC: 546,000

-Adults 18-34:
USA: 466,000, ESPN: 464,000, History: 449,000, ABC Family: 394,000, MTV: 382,000, Comedy Central: 359,000, TBS: 350,000, FX: 349,000, Adult Swim: 334,000, Discovery: 296,000

Source: Nielsen Media Research data (R = repeat; t = tie)

______________________________________________________________

RATINGS BOX:
What’s Hot/What’s Not

No 1 in Syndication Talk – Regis & Kelly and Maury:
Based on the live-plus-same-day ratings for the holiday week of July 4, Disney-ABC’s Live With Regis & Kelly and NBC Universal’s Maury led the Oprah-less talk show troops, each with a 2.3 AA (average audience) household rating. Maury has now ranked first in total viewers for four straight weeks, this week with 3.37 million.

Record Opening Levels for Giuliana & Bill on Style:
Style Network reality half-hour, Giuliana & Bill, featuring E! host Giuliana Rancic and her husband Bill Rancic, the former Apprentice winner, kicked off season four on Monday, July 18 with 289,000 viewers. Comparably, that was its most-watched season premiere to date, with growth of 28 percent from the prior season premiere.

Cable Scorecard – Sunday, July 17:
HBO’s True Blood led the Sunday basic cable programs, followed by TNT duo Falling Skies, which was recently renewed for season two, and Leverage. USA, which normally holds the top spot, had to settle for No. 4 for In Plain Sight in total viewers (with a 9th place finish among adults 18-49).  Over at E!, freshman Ice Loves Coco continues to lose considerable steam out of Keeping Up With the Kardashians, with erosion of 1.30 million viewers and 37 percent among adults 18-49. In season-premiere news, Breaking Bad on AMC notched its best opening season results, with 2.57 million viewers and a 1.1 rating among adults 18-49. Ranking at the bottom were OWN docudramas Ryan & Tatum: The O’Neals (which did not even register in the demo) and Finding Sarah.

Here are the results (in order of total viewers) for the 37 cable series entries on Sunday, July 17:

True Blood (HBO) – Viewers: 5.10 million (#1 overall), A18-49: 2.7 rating (#1 overall)
Falling Skies (TNT) – Viewers: 4.27 million (#2), A18-49: 1.4 (#3t)
Leverage (TNT) – Viewers: 4.06 million (#3), A18-49: 1.1 (#6t)
In Plain Sight (USA) – Viewers: 3.71 million (#4), A18-49: 1.0 (#9t)
Ice Road Truckers (History) – Viewers: 3.59 million (#5), A18-49: 1.4 (#3t)
Keeping Up With the Kardashians (E!) – Viewers: 3.15 million (#6), A18-49: 1.6 (#2)
Next Food Network Star (Food Network) – Viewers: 3.12 million (#7), A18-49: 1.1 (#6t)
Cyberbully (ABC Family) – Viewers: 2.99 million (#8), A18-49: 0.9 (#11)
Kickin’ It (Disney XD, 8:05 p.m.) – Viewers: 2.80 million (#9), A18-49: 0.3 (#26t)
So Random (Disney Channel, 7:30 p.m.) – Viewers: 2.66 million (#10), A18-49: 0.3 (#26t)
Breaking Bad (AMC) – Viewers: 2.57 million (#11t), A18-49: 1.1 (#6t) – season premiere
The Glades (A&E) – Viewers: 2.57 million (#11t), A18-49: 0.7 (#15)
Real Housewives of New Jersey (Bravo) – Viewers: 2.54 million (#13), A18-49: 1.2 (#5)
ESPN MLB Sunday Night Baseball – Viewers: 2.51 million (#14), A18-49: 0.8 (#12t)
Drop Dead Diva (Lifetime) – Viewers: 2.27 million (#15), A18-49: 0.8 (#12t)
Curb Your Enthusiasm (HBO) – Viewers: 1.91 million (#16), A18-49: 0.8 (#12t)
Ice Loves Coco (E!) – Viewers: 1.85 million (#17), A18-49: 1.0 (#9t)
Bucket & Skinner’s Epic Adventures (Nickelodeon, 7 p.m.) – Viewers: 1.73 million (#18), A18-49: 0.3 Sunday Best (BET) – Viewers: 1.68 million (#19), A18-49: 0.6 (#16t)
Hoarding: Buried Alive (TLC) – Viewers: 1.50 million (#20), A18-49: 0.6 (#16t)
Vegas Strip (truTV, 10:30 p.m.) – Viewers: 1.47 million (#21), A18-49: 0.5 (#20t)
Heat Seekers (Cooking Channel) – Viewers: 1.46 million (#22), A18-49: 0.6 (#16t)
My Strange Addiction (TLC, 10 p.m.) – Viewers: 1.42 million (#23), A18-49: 0.5 (#20t)
Auction Hunters (Spike TV) – Viewers: 1.38 million (#24), A18-49: 0.5 (#20t)
Vegas Strip (truTV, 10 p.m.) – Viewers: 1.36 million (#25), A18-49: 0.5 (#20t)
The Protector (Lifetime) – Viewers: 1.23 million (#26), A18-49: 0.3 (#26t)
My Strange Addiction (TLC, 10 p.m.) – Viewers: 1.22 million (#27), A18-49: 0.5 (#20t)
Celebrity Rehab (VH1) – Viewers: 1.06 million (#28), A18-49: 0.6 (#16t)
Finding Bigfoot (Animal Planet) – Viewers: 877,000 (#29), A18-49: 0.3 (#26t)
Hollywood Sunset: A Farewell Tribute to Entourage (HBO) – Viewers: 876,000 (#30), A18-49: 0.4 (#25)
The Glee Project (Oxygen) – Viewers: 805,000 (#31), A18-49: 0.3 (#26t)
Swamp Wars (Animal Planet) – Viewers: 776,000 (#32), A18-49: 0.2 (#33t)
Bar Rescue (Spike TV) – Viewers: 742,000 (#33), A18-49: 0.3 (#26t)
Famous Food (VH1) – Viewers: 432,000 (#34), A18-49: 0.2 (#33t)
Season 25: Oprah Behind the Scenes (OWN) – Viewers: 362,000 (#35), A18-49: 0.1 (#35t)
Finding Sarah (OWN) – Viewers: 310,000 (#36), A18-49: 0.1 (#35t)
Ryan & Tatum: The O’Neals (OWN) – Viewers: 260,000 (#37), A18-49: 0.0 (#37)

Source: Nielsen Media Research data

_______________________________________________________________

ON THE AIR TONIGHT:
Prime-Time Programming Options

Wednesday 7/20/11

ABC:
8:00 p.m. The Middle (R)
8:30 p.m. Modern Family (R)
9:00 p.m. Modern Family (R)
9:30 p.m. Happing Endings (R)
10:00 p.m. Primetime Nightline – Battle with the Devil

CBS:
8:00 p.m. Big Brother
9:00 p.m. Criminal Minds (R)
10:00 p.m. CSI (R)

NBC:
8:00 p.m. Minute to Win It
9:00 p.m. America’s Got Talent
10:00 p.m. Love in the Wild

Fox:
8:00 p.m. So You Think You Can Dance (two hours)

CW
8:00 p.m. America’s Next Top Model (R)
9:00 p.m. America’s Next Top Model (R)

Of Note on Cable:
-Run My Makeover (HGTV): 8 p.m. ET/PT (series premiere)
-Bitchin’ Kitchen (Cooking Channel): 10 p.m. ET/PT (series premiere)

_____________________________________________________________

TV TIDBITS:
Notes of Interest

NBC Axes Love Bites:
Not surprisingly, NBC has canceled comedic/romantic anthology Love Bites, which was delayed from last fall and positioned in the Thursday 10 p.m. hour this summer. The latest rating results were a paltry 2 million viewers and a 0.7 rating/2 share among adults 18-49 on July 14. The final episode airs tomorrow.

______________________________________________________________


TV TRIVIA TIME:
Not Dancing With this Star

Note: To respond to the trivia, please click HERE. Do not click Reply

Which one of the following performers has yet to compete on Dancing With the Stars?

a) Shirley Jones
b) Wayne Newton
c) Kelly Osbourne
d) Priscilla Presley
e) Ian Ziering

The answer to yesterday’s question…

Which one of the following TV characters owned a car he referred to as “The Motel California”?

a) Chandler Bing
b) Al Bundy
c) Arthur “Fonzie” Fonzarelli
d) Mario “Salami” Pettrino
e) Dwayne Schneider

Is: d) Mario “Salami” Pettrino from The White Shadow.

Current kudos goes to:
Gerry Bixenspan, Barbara Bloomfield, Larry Collins, Serri Ferrante, Kevin Harlan, Bob Ingersoll, Jodi Perris