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The Programming Insider: Wednesday 6/29/11

NBC has solid victory
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In Today's Issue



Prime-Time Metered Market Tuesday Ratings:
Solid Victory for America’s Got Talent and The Voice on NBC

National Ratings in Prime Time:
Week of June 20, 2011

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:
Another Secretary for Murphy Brown


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PRIME-TIME METERED MARKET TUESDAY RATINGS:
Solid Victory for America’s Got Talent and The Voice on NBC

Tuesday 6/28/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. All times are ET/PT.

Household Rating/Share
NBC: 8.0/13, CBS: 4.9/ 8, ABC: 3.1/ 5, Fox: 2.3/ 4, CW: 0.5/ 1

Percent Change from the Year-Ago Evening (Tuesday 6/29/10):
NBC: +38, CW: no change, CBS: - 9, ABC: -21, Fox: -47

Yesterday’s Winners:
America’s Got Talent (NBC), The Voice (NBC)

Yesterday’s Losers (excluding repeats):
Combat Hospital (ABC)

Ratings Breakdown:
It was an easy Tuesday overnight victory for NBC, which featured a one-hour edition of America’s Got Talent from 8-9 p.m. (#1: 7.9 rating/14 share) and the two-hour final performance show of the season for The Voice, which was above-average at an 8.0/13 from 9-11 p.m. Here is the half-hour breakdown

The Voice (NBC)
9:00 p.m.: 8.5/14 (#1)
9:30 p.m.: 8.0/13 (#1)
10:00 p.m.: 8.0/13 (#1)
10:30 p.m.: 7.5/13 (#1)

Effective next Tuesday, a two-hour edition of America’s Got Talent will fill the Tuesday 9-11 p.m. block (out of an encore telecast at 8 p.m.).

Second-place CBS populated the evening with repeats of NCIS (#2: 5.6/10), spinoff NCIS: Los Angeles (#2: 5.5/ 9), and The Good Wife (#2: 3.7/ 6), which moves to Sundays at 9 p.m. (out of The Amazing Race) this fall.

In week two news, 101 Ways to Leave a Game Show on ABC matched its opening levels, with a third-place 3.2/ 5 at 9 p.m. And that same overnight performance last week translated into a respectable 1.9 rating/5 share among adults 18-49. Week two of Canadian drama lead-out Combat Hospital dipped to a last-place 3.0/ 5 at 10 p.m., which was 17 percent below the 3.6/ 6 it kicked off with one week earlier (which only translated into a 1.2/ 3 in the demo).

Earlier in the evening on ABC was an original installment of overused Wipeout at a third-place 3.3/ 6 at 8 p.m.

Elsewhere, Fox opened with reality/competition Masterchef (#4: 3.2/ 6 at 8 p.m.), followed by back-to-back repeats of Raising Hope at an average 1.5/ 2 (#4) from 9-10 p.m. The CW aired repeats of One Tree Hill and canceled Hellcats, which each averaged a last-place 0.5/ 1.  As a reminder, Raising Hope shifts to Tuesdays at 9:30 p.m. this fall out of upcoming sitcom New Girl. One Tree Hill is on hold until midseason.

Source: Nielsen Media Research data (R = repeat)
 

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NATIONAL RATINGS IN PRIME-TIME:
Week of June 20, 2011

NBC reigned supreme in this third week in June, with a first-place finish in total viewers and the three key demos: adults 18-49, adults 25-54, and adults 18-34. And NBC’s victory, of course, stems from The Voice and summer favorite America’s Got Talent. Growth for the Peacock net from one year earlier was as much as 20 percent (in total viewers and adults 18-49). CBS finished first in households.

Erosion was the visible observation elsewhere, with a glut of repeats hogging the airwaves and one network in particular, The CW, with no original programming this summer.

There were three series premieres this week—ABC’s 101 Ways to Leave a Game Show, Canadian drama Combat Hospital, and Expedition Impossibleand they performed as follows:

101 Ways to Leave a Game Show (ABC) – Tuesday 9 p.m.
Viewers: 5.57 million (#29 overall), A18-49: 1.9/ 5 (#13t overall)

Growth out of lead-in Wipeout (Viewers: 5.31 million; A18-49: 1.7/ 6 at 8 p.m.) was 260,000 viewers and 12 percent among adults 18-49.

Grade: B

Combat Hospital (ABC) – Tuesday 10 p.m.
Viewers: 5.32 million (#33), A18-49: 1.2/ 3 (#40t)

Retention out of 101 Ways to Leave a Game Show was solid in total viewers, but erosion among adults 18-49 was notable at 37 percent.

Grade: C

Expedition Impossible (ABC) – Thursday 9 p.m.
Viewers: 7.18 million (#14), A18-49: 2.4/ 7 (#6t)

Full demo retention out of Wipeout makes Expedition Impossible a show to keep a positive eye on this summer.

Grade: B+

In season-premiere news, Canadian drama Rookie Blue opened season two on ABC with 5.83 million viewers (#25) and a 1.6/ 5 among adults 18-49 (#20t), which led the Thursday 10 p.m. hour in the demo. Retention out of lead-in Expedition Impossible was 81 percent in total viewers and 67 percent among adults 18-49. The second, and final, season of The Marriage Ref on NBC kicked off with 4.69 million viewers (#41) and a 1.7/ 5 in the demo (#17t) in the Sunday 10 p.m. hour.

Also on ABC, the series-finale of sophomore Jamie Oliver’s Food Revolution earned its cancelation stripes with just 2.57 million viewers (#76) and a 0.8/ 3 (#66t) in the demo in the Friday 9 p.m. hour.

What follows are the live-plus-same-day ratings for the week of June 20, 2011 (with percent change versus the comparable year-ago week in parentheses), followed by the top 20-rated programs for the week, and the top-rated networks on basic cable.

-Households: 
CBS: 3.8 rating/ 7 share (- 7), NBC: 3.7/ 7 (+16), ABC: 2.9/ 5 (- 9), Fox: 2.3/ 4 (-18), CW: 0.5/ 1 (-17)

-Total Viewers: 
NBC: 6.19 million (+20), CBS: 5.85 (- 5), ABC: 4.74 (- 7), Fox: 3.81 (-15), CW: 800,000 (-11)

-Adults 18-49: 
NBC: 1.8 rating/6 share (+20), Fox: 1.4/ 5 (-18), ABC: 1.3/ 4 (-13), CBS: 1.1/ 3 (-15), CW: 0.3/ 1 (-25)

-Adults 25-54:
NBC: 2.2/ 6 (+16), ABC: 1.7/ 5 (-11), Fox: 1.6/ 4 (-11), CBS: 1.5/ 4 (-17), CW: 0.3/ 1 (-25)

-Adults 18-34: 
NBC: 1.4/ 5 (+17), Fox: 1.3/ 5 (-19), ABC: 1.0/ 4 (-17), CBS: 0.6/ 2 (-25), CW: 0.3/ 1 (-25)


Top 20 Rankings

-Total Viewers:
America’s Got Talent – Wednesday (NBC): 13.49 million, America’s Got Talent – Tuesday (NBC): 12.30, The Voice (NBC, Tues. 9 p.m.): 12.05, America’s Got Talent R (NBC, Wed. 10:30 p.m.): 10.75, The Voice (NBC, Wed. 8:30 p.m.): 10.01, NCIS R (CBS): 9.33, NCIS: Los Angeles R (CBS): 8.84, The Mentalist R (CBS): 8.02, The Bachelorette (ABC): 7.76, CSI R (CBS): 7.74, Wipeout (ABC): 7.69, The Big Bang Theory R (CBS): 7.35, 60 Minutes R (CBS): 7.20, Expedition Impossible (ABC, series premiere): 7.18, Criminal Minds R (CBS): 6.33, So You Think You Can Dance – Wednesday (Fox): 6.28, America’s Got Talent – Monday R (NBC): 6.27, Two and a Half Men R (CBS): 6.18, Hawaii Five-O R (CBS): 6.09

-Adults 18-49:
The Voice (NBC, Tues. 9 p.m.): 4.4 rating/12 share, America’s Got Talent – Wednesday (NBC): 3.9/11, America’s Got Talent – Tuesday (NBC): 3.4/11, The Voice (NBC, Wed. 8:30 p.m.): 3.3/10, America’s Got Talent R (NBC, Wed. 10:30 p.m.): 2.9/ 8, Wipeout (ABC): 2.4/ 8, Expedition Impossible (ABC, series premiere): 2.4/ 7, The Bachelorette (ABC): 2.3/ 7, Masterchef (Fox, Mon. 9 p.m.) and So You Think You Can Dance – Wednesday (Fox): 2.2/ 6 each, Extreme Makeover: Weight Loss Edition (ABC): 2.0/ 6, 101 Ways to Leave a Game Show (ABC, series premiere) and Family Guy R (Fox): 1.9/ 5 each, Masterchef (Fox, Tues. 8 p.m.) and The Big Bang Theory R (CBS): 1.8/ 6 each, Wipeout – Tuesday (ABC): 1.7/ 6, The Marriage Ref (NBC, season premiere) and America’s Got Talent R (NBC, Mon. 8 p.m.): 1.7/ 5 each

CABLE

What follows are the top 10 rated networks on cable in prime time for the week of June 20 based on total viewers and the three key demos.

-Total Viewers:
USA: 3.43 million, Disney Channel: 2.86, TNT: 2.11, History: 1.94, BET: 1.78, Fox News: 1.69, ESPN: 1.55, A&E: 1.47, AMC: 1.44, FX: 1.32

-Adults 18-49:
USA: 1.25 million, BET: 971,000, History: 886,000, TNT: 843,000, A&E: 734,000, TBS: 711,000, FX: 700,000, ESPN: 675,000, Comedy Central: 601,000, Discovery and Disney Channel: 591,000 each

-Adults 25-54:
USA: 1.39 million, History: 955,000, TNT: 934,000, BET: 806,000, A&E: 794,000, ESPN: 684,000, FX: 655,000, Discovery: 637,000, TBS: 625,000, AMC: 561,000

-Adults 18-34:
BET: 589,000, USA: 508,000, TBS: 424,000, Comedy Central: 402,000, History: 377,000, FX: 374,000, MTV: 372,000, Adult Swim: 367,000, TNT: 347,000, ESPN: 336,000

Source: Nielsen Media Research data (R = repeat; t = tie)

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RATINGS BOX:
What’s Hot/What’s Not

Final National Ratings in Syndication – Week of June 13:
In this third week minus Oprah Winfrey, CBS Television Distribution’s Judge Judy remained in the top spot, with three hours—CBS’ Dr. Phil, Disney-ABC’s Live With Regis & Kelly, and NBC Universal’s Maury—tied for No. 1 in talk, each with a 2.3 in households (and a No. 23 finish overall). Maury, in fact, built by as much as 21 percent among women 25-54 versus the prior week.

Here are the top 20-rated shows in syndication (first-run and off-network) based on AA (average audience) households for the week of June 13:

Judge Judy (CBS Television Distribution): 6.6 rating, Two and a Half Men (Warner Bros.): 6.1, Wheel of Fortune (CBS): 5.9, Jeopardy (CBS): 5.1, Law & Order: Criminal Intent – Weekend (NBC Universal): 4.7, Family Guy (Twentieth): 4.5, Entertainment Tonight (CBS) and My Wife and Kids (Disney-ABC): 3.4 each, That ‘70s Show (Twentieth): 3.0, How I Met Your Mother (Twentieth) and Two and a Half Men – Weekend B (Warner Bros.): 2.9 each, Criminal Minds (CBS): 3.1, Inside Edition (CBS), Seinfeld (Sony Pictures Television), George Lopez (Warner Bros.) and Everybody Loves Raymond (CBS): 2.7 each, Judge Joe Brown (CBS) and Monk (NBC Universal): 2.6 each, Family Feud (Twentieth) and Without a Trace (Warner Bros.): 2.5 each

Cable Scorecard – Monday, June 20:
WWE Raw on USA remains the top choice on basic cable on Monday, with the 10 p.m. and 9 p.m. ET/PT editions holding the top two spots. Here are the results (in order of total viewers) with the 29 entries:

WWE Raw (USA, 10 p.m.) – Viewers: 5.03 million (#1 overall), A18-49: 1.7 rating (#1 overall)
WWE Raw (USA, 9 p.m.) – Viewers: 4.85 million (#2), A18-49: 1.6 (#2)
Secret Life of the American Teenager (ABC Family) – Viewers: 2.81 million (#3), A18-49: 1.2 (#3t)
Switched at Birth (ABC Family) – Viewers: 2.80 million (#4), A18-49: 1.2 (#3t)
Winx Club (Nick) – Viewers: 2.28 million (#5), A18-49: 0.4 (#13t)
Regular Show (Cartoon Network, 8:30 p.m.) – Viewers: 2.01 million (#6), A18-49: 0.3 (#17t)
Single Ladies (VH1) – Viewers: 1.83 million (#7), A18-49: 1.1 (#5)
Adventure Time (Cartoon Network) – Viewers: 1.80 million (#8), A18-49: 0.3 (#17t)
Regular Show (Cartoon Network, 8:15) – Viewers: 1.74 million (#9), A18-49: 0.3 (#17t)
Basketball Wives (VH1) – Viewers: 1.73 million (#10), A18-49: 0.9 (#6t)
Intervention (A&E) – Viewers: 1.71 million (#11), A18-49: 0.9 (#6t)
Hoarders (A&E) – Viewers: 1.70 million (#12), A18-49: 0.9 (#6t)
Teen Wolf (MTV) – Viewers: 1.67 million (#13), A18-49: 0.7 (#8t)
Cake Boss (TLC) – Viewers: 1.52 million (#14), A18-49: 0.6 (#10t)
All Worked Up (truTV) – Viewers: 1.48 million (#15), A18-49: 0.6 (#10t)
Movie – Gone (Lifetime) – Viewers: 1.27 million (#16), A18-49: 0.2 (#20t)
Weeds (Showtime) – Viewers: 1.19 million (#17), A18-49: 0.6 (#10t)
Kate Plus 8 (TLC, 10 p.m.) – Viewers: 1.00 million (#18), A18-49: 0.4 (#13t)
Bait Car (truTV) – Viewers: 959,000 (#19), A18-49: 0.4 (#13t)
Weeds (Showtime) – Viewers: 891,000 (#20), A18-49: 0.4 (#13t)
Kickin’ It (Disney XD) – Viewers: 880,000 (#21), A18-49: 0.1 (#23t)
Pair of Kings (Disney XD) – Viewers: 734,000 (#22), A18-49: 0.1 (#23t)
Vanished (truTV) – Viewers: 608,000 (#23), A18-49: 0.2 (#20t)
I’m in the Band (Disney XD) – Viewers: 535,000 (#24), A18-49: 0.1 (#23t)
Friends for Change Games (Disney XD) – Viewers: 433,000 (#25), A18-49: 0.1 (#23t)
Platinum Hit (Bravo) – Viewers: 397,000 (#26), A18-49: 0.2 (#20t)
Hot Coffee (HBO) – Viewers: 330,000 (#27), A18-49: 0.1 (#23t)
Unfaithful: Stories of Betrayal (OWN) – Viewers: 189,000 (#28), A18-49: 0.1 (#23t)
Dr. Laura Berman Show (OWN) – Viewers: 144,000 (#29), A18-49: 0.1 (#23t)

Source: Nielsen Media Research data

 

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ON THE AIR TONIGHT:
Prime-Time Programming Options

Wednesday 6/29/11

ABC:
8:00 p.m. The Middle (R)
8:30 p.m. The Middle (R)
9:00 p.m. Modern Family (R)
9:30 p.m. Modern Family (ABC)
10:00 p.m. Primetime Nightline – Beyond Belief

CBS:
8:00 p.m. Undercover Boss (R)
9:00 p.m. Criminal Minds (R)
10:00 p.m. Criminal Minds: Suspect Behavior (R)

NBC:
8:00 p.m. The Voice (season finale)
9:00 p.m. America’s Got Talent
10:00 p.m. Love in the Wild (series premiere)

Fox:
8:00 p.m. So You Think You Can Dance (two hours)

CW
8:00 p.m. America’s Next Top Model (R)
9:00 p.m. America’s Next Top Model (R)

Of Note on Cable:
-Melissa & Joey (ABC Family): 8 p.m. ET/PT (season premiere)
-The State of Grace (ABC Family): 8:30 p.m. ET/PT (series premiere)
-Royal Pains (USA): 9 p.m. ET/PT (season premiere)
-Tough Love (VH1): 9 p.m. ET/PT (season premiere)
-Necessary Roughness (USA): 10 p.m. ET/PT (series premiere)
-Behind the Music (VH1): 10 p.m. ET/PT (season premiere)

New Program Descriptions:

Love in the Wild (NBC)
Described as Survivor meets The Bachelor, 10 single men and 10 single women are dropped into the remote jungles of Costa Rica in the hopes of finding that special someone.

Necessary Roughness (USA)
A hard-edged Long Island divorcee (Callie Thorne) with two teenagers to raise lands a job as a therapist for a professional football team in order to make ends meet.

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TV TIDBITS:
Notes of Interest

More Dual Survival on Discovery:
Discovery Channel has renewed Dual Survival for a third season, with an undetermined number of new episodes for the 2011-12 season. The season two finale concludes on Friday, July 1 at 9 p.m. ET/PT.

Thundercats Heads to Cartoon Network:
Cartoon Network has acquired the broadcast rights to 1980s animated classic Thundercats, which tells the story of a hero’s journey to fulfill his ultimate destiny. It begins on Friday, July 29 at 8 p.m. ET/PT, and moves into its regularly scheduled Friday 8:30 p.m. ET/PT half-hour on August 5.

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TV TRIVIA TIME:
Another Secretary for Murphy Brown

Note: To respond to the trivia, please click HERE. Do not click Reply.

Who played Murphy Brown’s secretary in the final episode of the long-running sitcom?

a) Sally Field
b) Bette Midler
c) Rosie O’Donnell
d) Don Rickles
e) Marcia Wallace

The answer to yesterday’s question…

Who played Florida’s brother on 1970s sitcom Good Times?

a) Jim Brown
b) Louis Gossett Jr. 
c) Moses Gunn
d) Ben Vereen
e) Clarence Williams III

Is:  b) Louis Gossett Jr., who also appeared in an episode of Good Times as Thelma’s boyfriend!

Current kudos goes to:
Steve Albright, Burt Benoliel, Gerry Bixenspan, Larry Collins, John Ferlazzo, Maureen Goldman, Michelle Harrington, Bob Ingersoll, Deb Kainer, Synda Kollman, Steven Kurtzer, Tom Mertes, Michael Murphy, Tony Naldrett, Colleen Roth, Michelle Stanton, Ronnie Tallant, Carol Teichman