Hockey-Ignited NBC Dominates Week of June 13 | Adweek Hockey-Ignited NBC Dominates Week of June 13 | Adweek
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The Programming Insider: Wednesday 6/22/11

Hockey helps NBC dominate week of 6/13
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In Today's Issue


Prime-Time Metered Market Tuesday Ratings:
NBC Rules, Soft Launches for New ABC Summer Entries

National Ratings in Prime Time:
Week of June 13, 2011

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:
A Big Question

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PRIME-TIME METERED MARKET TUESDAY RATINGS:
NBC Rules, Soft Launches for New ABC Summer Entries

Tuesday 6/21/11

Household Rating/Share

NBC: 7.5/12, CBS: 5.2/ 9, ABC: 3.3/ 5, Fox: 2.4/ 4, CW: 0.5/ 1

Percent Change From the Year-Ago Evening (Tuesday 6/22/10):
NBC: +29, CW: no change, CBS: - 4, ABC: -15, Fox: -45

Yesterday’s Winners:
America’s Got Talent (NBC), The Voice (NBC)

Yesterday’s Losers (excluding repeats):
Wipeout (ABC), Masterchef (Fox), 101 Ways to Leave a Game Show (ABC)

Ratings Breakdown:
It was an another easy overnight Tuesday victory for NBC, which outdelivered second-place CBS by 44 percent thanks to America’s Got Talent (#1: 7.8 rating/14 share at 8 p.m.) and The Voice (#1: 7.4/12 from 9-11 p.m.). The Voice, which concludes for the season on Wednesday, June 29, started at a 7.8/13 at 10 p.m. and finished with a 6.9/12 at 10:30 p.m. Here is the half-hour breakdown:

The Voice (NBC)
9:00 p.m.: 7.8/13 (#1)
9:30 p.m.: 7.6/12 (#1)
10:00 p.m.: 7.2/12 (#1)
10:30 p.m.: 6.9/12 (#1)

CBS aired repeats of NCIS (#2: 6.2/10), spinoff NCIS: Los Angeles (#2: 5.8/ 9), and The Good Wife (#2: 3.8/ 6), which moves to Sundays at 9 p.m. this fall (out of The Amazing Race and into CSI: Miami).

In summer series-premiere news, 101 Ways to Leave a Game Show on ABC opened with a disappointing third-place 3.2/ 5 in the overnights at 9 p.m., but that did build by 7 percent from the 8:30 p.m. portion of an original episode of lead-in Wipeout (#4: 3.0/ 5).  One year earlier, the series premiere of failed game show Downfall averaged a 3.5/ 6 (on June 22), which translated into 5.67 million viewers and a 1.9/6 among adults 18-49.

Overall, Wipeout tied with Masterchef on Fox for third in the 8 p.m. hour with a 3.1/ 5.

At 10 p.m., the series premiere of Canadian drama Combat Hospital finished third on the overnights with a 3.6/ 6. Comparably, that built from the 9:30 p.m. portion of 101 Ways to Leave a Game Show (3.2/ 5) by 12 percent. One year earlier, the season premiere of Primetime: Mind Games averaged 2.9/ 5 in this time period.

Elsewhere, two encore episodes of Fox sitcom Raising Hope finished fourth from 9-10 p.m. with an average 1.6/ 3 in the overnights. The CW capped off the evening with repeats of One Tree Hill (#5: 0.5/ 1), which returns for its final season in midseason, and canceled Hellcats (#5: 0.4/ 1).

Source: Nielsen Media Research data (R = repeat)

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NATIONAL RATINGS IN PRIME TIME:
Week of June 13, 2011

Ignited by games six and seven of The NHL Stanley Cup Finals (Vancouver vs. Boston), NBC took center stage for the week of June 13, with a first-place ranking in total viewers and the three key demos—adults 18-49, adults 25-54, and adults 18-34. Growth for NBC from the year-ago week was as much as 42 percent among adults 18-34. CBS finished first in households.

Erosion was the visible option elsewhere with the noticeable double-digit declines for ABC a reflection of the final two games of Boston vs. Los Angeles in the 2010 NBA Finals one year earlier.

In specials news, there were two on Sunday, Miss USA 2011 on NBC and The 38th Annual Daytime Emmy Awards on CBS, and they fared as follows:

Miss USA 2011 (NBC)
Viewers: 7.42 million (#11 overall), A18-49: 2.2/ 6 (#6t overall)

The 38th Annual Daytime Emmy Awards (CBS)
Viewers: 5.49 million (#27), A18-49: 0.8/ 3 (#59t)

Comparably, this was Miss USA’s biggest audience in four years and highest rated among adults 18-49 since 2005. On Wednesday, a 10 p.m. ABC News Special, Caught in the Act, averaged 5.12 million viewers (30) with a 1.6/ 5 among adults 18-49 (#15t).

What follows are the live-plus-same-day ratings for the week of June 13, 2011 (with percent change versus the comparable year-ago week in parentheses), followed by the top 20 rated programs for the week, and the top rated networks on basic cable.

-Households: 
CBS: 4.0 rating/7 share (- 2), NBC: 3.8/ 7 (+ 3), ABC: 2.6/ 5 (-43), Fox: 2.5/ 4 (-11), CW: 0.6/ 1 (no change)

-Total Viewers: 
NBC: 6.32 million (+ 8), CBS: 6.10 (- 4), ABC: 4.14 (-45), Fox: 4.11 (-10), CW: 860,000 (- 7)

-Adults 18-49: 
NBC: 2.0 rating/7 share (+25), Fox: 1.5/ 5 (-12), ABC: 1.2/ 4 (-54), CBS: 1.1/ 3 (-15), CW: 0.3/ 1 (-25)

-Adults 25-54:
NBC: 2.4/ 7 (+20), CBS: 1.6/ 5 (-11), Fox: 1.6/ 5 (-16), ABC: 1.5/ 4 (-46), CW: 0.3/ 1 (-25)

-Adults 18-34: 
NBC: 1.7/ 6 (+42), Fox: 1.4/ 6 (-12), CBS: 0.8/ 2 (+14), ABC: 0.8/ 3 (-67), CW: 0.3/ 1 (-25)

Top 20 Rankings

-Total Viewers:
America’s Got Talent – Tuesday (NBC): 12.59 million, The Voice (NBC): 12.33, NCIS R (CBS): 9.02, The Stanley Cup Finals, Game 7 (NBC): 8.54, The Mentalist R (CBS): 8.26, NCIS: Los Angeles R (CBS): 8.11, The Bachelorette (ABC): 7.88, So You Think You Can Dance – Wednesday (Fox): 7.59, 60 Minutes R (CBS): 7.57, Hawaii Five-O R (CBS): 7.56, Miss USA 2011 (NBC): 7.42, CSI R (CBS): 7.37, Blue Bloods R (CBS, Fri. 10 p.m.): 6.76, The Big Bang Theory R (CBS): 6.76, Blue Bloods R (CBS, Wed. 10 p.m.): 6.59, So You Think You Can Dance – Thursday (Fox): 6.54, Dateline – Friday (NBC): 6.50, Mike & Molly R (CBS): 6.27, Criminal Minds R (CBS): 6.21, Wipeout R (ABC): 6.17

-Adults 18-49:
The Voice (NBC): 4.6 rating/13 share, America’s Got Talent – Tuesday (NBC): 3.5/11, The Stanley Cup Finals, Game 7 (NBC): 3.4/11, So You Think You Can Dance – Wednesday (Fox): 2.7/ 8, The Bachelorette (ABC): 2.4/ 7, So You Think You Can Dance – Thursday (Fox): 2.2/ 8, Miss USA 2011 (NBC): 2.2/ 6, Wipeout R (ABC, Thurs. 9 p.m.): 2.1/ 6, The Stanley Cup Finals, Game 6 (NBC), Extreme Makeover: Weight Loss Edition (ABC) and Masterchef (Fox, Mon. 9 p.m.): 2.0/ 6 each, Masterchef (Fox, Tues. 8 p.m.): 1.9/ 6, The Big Bang Theory R (CBS): 1.8/ 7, Family Guy R (Fox): 1.8/ 5, Wipeout R (ABC, Thurs. 8 p.m.): 1.6/ 6, ABC News Special: Caught in the Act and Modern Family R (ABC): 1.6/ 5 each, Dateline – Friday (NBC), The Cleveland Show R (Fox) and The Simpsons R (Fox): 1.5/ 5 each, Mike & Molly R (CBS) and Hawaii Five-O R (CBS): 1.5/ 4 each

CABLE

What follows are the top 10 rated networks on cable in prime time for the week of June 13 based on total viewers and the three key demos.

-Total Viewers:
USA: 2.85 million, Disney: 2.70, History: 2.38, TNT: 2.62, Fox News: 1.72, ABC Family: 1.49, FX: 1.46, TBS: 1.39, A&E: 1.37, Nick at Nite: 1.27

-Adults 18-49:
History: 1.07 million, USA: 1.02 million, TNT: 974,000, TBS: 788,000, FX: 770,000, ABC Family: 712,000, Discovery: 623,000, A&E: 616,000, TLC: 591,000, Discovery: 575,000

-Adults 25-54:
History: 1.17 million, USA: 1.12 million, TNT: 1.09 million, FX: 760,000, TBS: 701,000, A&E: 681,000, Discovery: 669,000, Food Network: 593,000, TLC: 588,000, ABC Family: 566,000

-Adults 18-34:
ABC Family: 436,000, TBS: 425,000, History: 424,000, USA: 420,000, Comedy Central: 384,000, TNT: 387,000, Adult Swim: 368,000, FX: 366,000, Disney: 346,000, TLC: 305,000

Source: Nielsen Media Research data (R = repeat; t = tie)

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RATINGS BOX:
What’s Hot/What’s Not

Increased Results for The CBS Evening News:
It is still the third-rated telecast, but The CBS Evening News continues to benefit by the addition of Scott Pelley. Based on the live-plus-same-day ratings for the week of June 13, The CBS Evening News With Scott Pelley averaged a 3.6 rating/8 share in households, with 5.45 million viewers and a 1.3 rating among adults 25-54. Versus the year-ago week (Households: 3.5/ 8, Viewers: 5.16 million, A25-54: 1.3), that was an increase of 3 percent in households and 290,000 viewers, with no change in the demo.

Final National Ratings in Syndication – Week of June 6:
In this second week minus Oprah in originals, CBS Television Distribution’s Judge Judy remained the top spot, with the distributor’s Dr. Phil now first among all talkers. Of note at NBC Universal was talker Maury, with a 2.2 in households, up 10 percent from the prior week and growth of as much as 14 percent in women 18-34 and women 18-49 (1.6 each). Here are the top 20 rated shows in syndication (first-run and off-network) based on AA (average audience) households for the week of June 6:

Judge Judy (CBS Television Distribution): 6.9, Wheel of Fortune (CBS): 5.9, Two and a Half Men (Warner Bros.): 5.8, Jeopardy (CBS): 5.0, Family Guy (Twentieth): 4.4, Law & Order: Criminal Intent – Weekend (NBC Universal): 4.3, That ‘70s Show (Twentieth): 3.6, Entertainment Tonight (CBS): 3.5, My Wife and Kids (Disney-ABC): 3.2, Criminal Minds (CBS): 3.1, Inside Edition (CBS), George Lopez (Warner Bros.) and Wheel of Fortune – Weekend (CBS): 2.8 each, Dr. Phil (CBS) and How I Met Your Mother (Twentieth): 2.7 each, Judge Joe Brown (CBS) and Everybody Loves Raymond (CBS): 2.6 each, Oprah (CBS), Seinfeld (Sony Pictures Television), Monk (NBCU) and Two and a Half Men – Weekend (Warner Bros.): 2.5 each

Cable Scorecard – Monday, June 20:
WWE Raw on USA led the original cable programming entries on Monday, with the ranking (in order of total viewers as follows):

WWE Raw (USA, 10 p.m.) – Viewers: 5.15 million (#1 overall), A18-49: 1.7 rating (#1t overall)
WWE Raw (USA, 9 p.m.) – Viewers: 5.04 million (#2), A18-49: 1.7 (#1t)
WWE Raw (USA, 8 p.m.) – Viewers: 4.03 million (#3), A18-49: 1.4 (#3)
Switched at Birth (ABC Family) – Viewers: 2.77 million (#4), A18-49: 1.0 (#5t)
Secret Life of the American Teenager (ABC Family) – Viewers: 2.71 million (#5), A18-49: 1.1 (#4)
Hoarders (A&E) – Viewers: 2.10 million (#6), A18-49: 1.0 (#5t) – season premiere
Intervention (A&E) – Viewers: 1.97 million (#7), A18-49: 1.0 (#5t) – season premiere
Regular Show (Cartoon Network) – Viewers: 1.88 million (#8), A18-49: 0.3 (#15t)
Mad (Cartoon Network) – Viewers: 1.80 million (#9), A18-49L 0.3 (#15t)
Teen Wolf (MTV) – Viewers: 1.80 million (#10), A18-49: 0.7 (#11)
Single Ladies (VH1) – Viewers: 1.78 million (#11), A18-49: 1.0 (#5t)
Adventure Time (Cartoon Network) – Viewers: 1.73 million (#12), A18-49: 0.3 (#15t)
Basketball Wives (VH1) – Viewers: 1.63 million (#13), A18-49: 0.9 (#9)
Real Housewives of Orange Country (Bravo) – Viewers: 1.53 million (#14), A18-49: 0.8 (#10)
All Worked Up (truTV, 10 p.m.) – Viewers: 1.38 million (#15), A18-49: 0.6 (#12)
The Problem Solverz (Cartoon Network) – Viewers: 1.29 million (#16), A18-49: 0.2 (#22t)
Sanctuary (Syfy) – Viewers: 1.28 million (#17), A18-49: 0.4 (#13t)
Kickin’ It (Disney XD) – Viewers: 1.22 million (#18), A18-49: 0.2 (#22t)
Cake Boss (TLC) – Viewers: 1.20 million (#19), A18-49: 0.4 (#13t)
Kate Plus 8 (TLC) – Viewers: 938,000 (#20), A18-49: 0.3 (#15t)
Pair of Kings (Disney XD) – Viewers: 835,000 (#21), A18-49: 0.1 (#25t)
Nurse Jackie (Showtime) – Viewers: 832,000 (#22), A18-49: 0.3 (#15t)
Vanished (truTV) – Viewers: 760,000 (#23), A18-49: 0.2 (#22t)
Bait Car (truTV) – Viewers: 685,000 (#24), A18-49: 0.3 (#15t)
Platinum Hit (Bravo) – Viewers: 565,000 (#25), A18-49: 0.3 (#15t)
United States of Tara (Showtime) – Viewers: 375,000 (#26), A18-49: 01 (#25t)
Sex Crimes Unit – Viewers: 291,000 (#27), A18-49: 0.1 (#25t)
Unfaithful: Stories of Betrayal (OWN) – Viewers: 254,000 (#28), A18-49: 0.1 (#25t)
Dr. Laura Berman Show (OWN) – Viewers: 173,000 (#29), A18-49: 0.1 (#25t)

Source: Nielsen Media Research data

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ON THE AIR TONIGHT:
Prime-Time Programming Options

Wednesday 6/22/11

ABC:

8:00 p.m. The Middle (R)
8:30 p.m. The Middle (R)
9:00 p.m. Modern Family (R)
9:30 p.m. Modern Family (R)
10:00 p.m. Primetime Nightline – Beyond Belief

CBS:
8:00 p.m. Undercover Boss (R)
9:00 p.m. Criminal Minds (R)
10:00 p.m. Blue Bloods (R)

NBC:
8:00 p.m. The Voice
9:00 p.m. America’s Got Talent
10:00 p.m. Law & Order: SVU (R)

Fox:
8:00 p.m. So You Think You Can Dance (two hours)

CW
8:00 p.m. America’s Next Top Model (R)
9:00 p.m. America’s Next Top Model (R)

Of Note on Cable:
-I Didn’t Know I Was Pregnant (TLC) – season premiere
-The Challenge: Rivals (MTV) – season premiere

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TV TIDBITS:
Notes of Interest

The Grammys to Continue on CBS:
The Recording Academy and CBS have announced a new 10-year deal that will keep the annual The Grammy Awards on CBS through 2021. CBS has been the broadcast home of the Grammy Awards since 1973. Upcoming The 54th Annual Grammy Awards will take place live on Sunday, Feb. 12, 2012, at Staples Center in Los Angeles from 8:00-11:30 PM, ET/PT.

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TV TRIVIA TIME:
A Big Question

Note: To respond to the trivia, please click HERE. Do not click Reply.

What was “Big’s” first name on Sex and the City?

a) Albert
b) Daniel
c) John
d) Roy
e) Walter

The answer to yesterday’s question…

What was the name of the sitcom Ted Danson was featured in after Cheers and before Becker?

a) Almost Perfect
b) Built to Last
c) Fired Up
d) George & Leo
e) Ink

Is: d) Ink, which aired on CBS in the 1996-97 season and co-starred Danson’s wife Mary Steenburgen.

Current kudos goes to:

Dave Aiken, Steve Albright, Gerry Bixenspan, Jordan Breslow, John Brooker, John Carlo, Larry Collins, Mark Cosenza, Audrey Davis, Andy Ehlen, Jan Frazier, Todd Galloway, Debbie Hyman, Bob Ingersoll, David Jackino, Deb Kainer, Marie Lefevre Karp, Todd Koerner, Kristopher Koller, Steven Kurtzer, Mark Misiano, Paul Neace, Aaron Paquette, Alan Perris, Francine Purcell, Gordon Purcell, Cynthia Qualich, Jay Rossi, Harley David Rubin, David Ruckman, Mary Ryan, Molly Shaw, David Shearer, David Skinner, Michelle Stanton, Carol Teichman, Nina Lisa Tomlinson, Melissa Toyofuku, Mike Walsh, Linda Weeks, Evan Weinstein, Larry Weinstock, Abbott Wool