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The Programming Insider: Wednesday 4/20/11

CBS and Fox share weekly leadership
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Prime-Time Metered Market Tuesday Ratings: ABC Wins; Repeat Populated CBS Second

Tuesday 4/19/11


Yesterday’s Winners:
NCIS R (CBS), Glee (Fox), Dancing With the Stars (ABC), NCIS: Los Angeles R – 9 p.m. (CBS), Body of Proof (ABC)

Yesterday’s Losers (excluding repeats):
Jamie Oliver’s Food Revolution (ABC), One Tree Hill (CW), Traffic Light (Fox), Hellcats (CW)

Ratings Breakdown:
It was an overnight Tuesday victory for ABC thanks to the live Dancing With the Stars Results Show, which outdelivered a night of repeats on CBS by 10 percent.  Third overall was Fox, which started out well but dipped significantly in the 9 p.m. hour, followed by NBC and lowly The CW.

A repeat of CBS’ NCIS took top-rated overnight honors at 8 p.m., with a still healthy 8.7 rating/14 share, which only proves its value in off-network.  Second in the time period was Fox’s Glee (7.1/11), which is a shoo-in for victory among adults 18-49, followed by the first hour of NBC’s The Biggest Loser (4.4/ 7), recent returnee Jamie Oliver’s Food Revolution on ABC (3.4/ 5) and One Tree Hill on The CW (1.4/ 2), which really needs to conclude.  No matter how ABC positions it, Jamie Oliver is not a hit.

ABC moved into the overnight winner’s circle at 9 p.m. care of Dancing With the Stars, which scored an 11.9/19—easily the top-rated show of the evening (thanks, of course, to CBS being in repeats). So long, Petra Nemcova . . . you will be missed.  Next was an encore telecast of NCIS: Los Angeles on CBS (7.0/11), followed by the second half of The Biggest Loser on NBC (4.7/ 7), sitcoms Raising Hope (3.6/ 6), which was already renewed, and sure-to-be axed Traffic Light on Fox (2.1/ 3), and Hellcats on The CW (0.9/ 1). Retention for Hellcats out of the 8:30 p.m. portion of One Tree Hill (1.3/ 2) was only 69 percent.

Overall, The Biggest Loser on NBC averaged a typical 4.5/ 7 in the overnights from 8-10 p.m.

At 10 p.m., recent ABC crime solver Body of Proof continues to benefit from the lead-in support from Dancing With the Stars, with a dominant 8.0/14 in the overnights at 10 p.m. Next was another repeat installment of NCIS: Los Angeles on CBS (5.5/ 9), followed by the season (or series) finale of Parenthood at an improved (but still last place) 4.6/ 7. Had NBC been in better shape I would presume Parenthood would not be returning. But given the network’s ongoing ratings woes, it is still a possibility.

Source: Nielsen Media Research data (R = repeat)

National Ratings in Prime Time: Week of April 11, 2011

CBS and Fox led the prime-time troops once again, with CBS first in households and total viewers and Fox dominant in the three key demos—adults 18-49, adults 25-54, and adults 18-34.  But the common observation among the five broadcast networks for the week of April 11 was year-to-year erosion, with The CW suffering the steepest losses.  Needless to say, this is not beneficial for the pending upfront selling season.

In series-premiere news, the results were mixed for the two-episode launch of ABC sitcom Happy Endings. Previewing out of Modern Family (Viewers: #17 overall, 9.61 million; A18-49: #5t, 3.9/10), retention for Happy Endings in the Wednesday 9:30 p.m. half hour (Viewers: #34, 7.30 million; A18-49: #15, 2.8/ 7) was an acceptable 76 percent in total viewers and 72 percent among adults 18-49. But the Wednesday 10 p.m. time period premiere dipped to 5.70 million viewers (#44) with a 2.3/ 6 (#27t) in the demo.

In season-premiere news, the final batch of 13 original episodes of NBC drama Friday Night Lights (which already aired on DirecTV) was barely on the Friday 8 p.m. map, with 3.57 million viewers (#74) and a 0.9 rating/ 3 share among adults 18-49 (#79t).

In premature series-finale news, CBS swung the ax on three-week old spy drama Chaos, which dipped to 5.68 million viewers (#45) and a 1.0 rating/3 share among adults 18-49 (#72t) in the Friday 8 p.m. hour.  Coming up in the time period will be the return of Canadian drama Flashpoint on May 6. Also concluding was CW reality/competition Shedding for the Wedding with just 1.12 million viewers (#92) and a 0.5/ 1 in the demo (#91t) out of fading America’s Next Top Model on Wednesday. Sadly, this was The CW’s only new midseason entry.

Fox, meanwhile, hit a road block on Saturday minus perennial occupants Cops and America’s Most Wanted, with original made-for Truth Be Told at a paltry 2.31 million viewers (#87) and a 0.6/ 2 in the demo (#90).

What follows are the live plus same day ratings for the week of April 11, 2011 (with percent change versus the comparable year-ago week in parentheses), followed by the freshman midseason series report card, the top-30 rated programs for the week, and the top-rated networks on basic cable. 

-Households: CBS: 5.8 rating/10 share (no change), ABC: 4.9/ 8 (- 2), Fox: 4.6/ 7 (-12), NBC: 3.3/ 5 (-11), CW: 1.0/ 2 (-17)

-Total Viewers: CBS: 9.23 million (no change), Fox: 7.91 (- 9), ABC: 7.84 (+ 1), NBC: 5.17 (- 9), CW: 1.54 (-16)

-Adults 18-49: Fox: 2.6 rating/8 share (-13), ABC: 2.1/ 6 (- 5), CBS: 2.0/ 6 (-13), NBC: 1.6/ 5 (-11), CW: 0.7/ 2 (-22)

-Adults 25-54: Fox: 3.1/ 8 (-11), CBS: 2.8/ 7 (-10), ABC: 2.7/ 7 (- 4), NBC: 2.0/ 5 (- 9), CW: 0.6/ 2 (-25)

-Adults 18-34: Fox: 2.1/ 7 (-16), ABC: 1.5/ 5 (-12), NBC: 1.3/ 4 (no change), CBS: 1.2/ 4 (-20), CW: 0.7/ 2 (-30)

For the Midseason Report Card, click HERE.

Top 30 Rankings
Total Viewers:
American Idol – Wednesday (Fox): 23.03 million, American Idol – Thursday (Fox): 21.92, Dancing With the Stars – Monday (ABC): 20.93, NCIS (CBS): 19.87, Dancing With the Stars – Tuesday (ABC): 15.96, NCIS: Los Angeles (CBS): 15.46, Criminal Minds (CBS): 13.59, Castle (ABC): 12.33, Bones (Fox): 11.45, Survivor: Redemption Island (CBS): 11.09, Body of Proof (ABC): 11.06, The Good Wife (CBS): 11.05, 60 Minutes (CBS): 10.89, The Mentalist R (CBS): 10.83, Criminal Minds: Suspect Behavior (CBS) and CSI: Miami (CBS): 9.96 each, Modern Family (ABC): 9.61, Hawaii Five-O (CBS): 9.54, Desperate Housewives (ABC): 9.10, Undercover Boss (CBS): 8.95, House (Fox): 8.93, The Amazing Race (CBS): 8.78, CSI R (CBS): 8.10, Blue Bloods R (CBS): 7.94, Mike & Molly (CBS): 7.90, The Office (NBC): 7.87, Breaking In (Fox): 7.79, Celebrity Apprentice (NBC): 7.66, Extreme Makeover: Home Edition (ABC): 7.64, The Big Bang Theory R (CBS): 7.51

Adults 18-49:
American Idol – Wednesday (Fox): 7.3 rating/21 share, American Idol – Thursday (Fox): 6.4/20, Dancing With the Stars – Monday (ABC): 4.5/12, The Office (NBC): 4.0/11, NCIS (CBS): 3.9.12, Modern Family (ABC): 3.9/10, Bones (Fox): 3.5/10, Criminal Minds (CBS): 3.5/ 9, NCIS: Los Angeles (CBS): 3.3/ 9, House (Fox): 3.2/ 9, Survivor: Redemption Island (CBS): 3.1/ 9, Castle (ABC) and Family Guy (Fox): 3.0/ 8 each, Happy Endings (ABC, Wednesday 9:30 p.m. preview): 2.8/ 7, How I Met Your Mother (CBS) and The Biggest Loser (NBC): 2.7/ 8 each, Desperate Housewives (ABC): 2.7/ 7, Breaking In (Fox), Criminal Minds: Suspect Behavior (CBS) and Celebrity Apprentice (NBC): 2.6/ 7 each, Body of Proof (ABC) and Parks and Recreation (NBC): 2.5/ 7 each, Mike & Molly (CBS): 2.5/ 6, The Amazing Race (CBS): 2.4/ 7, Happy Endings (ABC, Wednesday 10 p.m. time period premiere) and The Cleveland Show (Fox): 2.3/ 6 each, 30 Rock (NBC), CSI: Miami (CBS) and American Dad (Fox): 2.2/ 6 each

CABLE

What follows are the top-10 rated networks on cable in prime time for the week of April 11 based on total viewers and the three key demos. 

Total Viewers: Disney Channel: 2.89 million, USA: 2.86, TNT: 2.18, History: 2.14, Fox News: 1.89, ESPN: 1.63, A&E: 1.54, Nick at Nite: 1.45, Discovery and TBS: 1.37 each

Adults 18-49: TNT: 1.07 million, USA: 1.05 million, History: 975,000, ESPN: 863,000, TBS: 774,000, A&E: 735,000, Discovery: 692,000, FX: 615,000, Disney: 599,000, Adult Swim: 539,00

Adults 25-54: USA: 1.17 million, History: 1.07 million, TNT: 996,000, ESPN: 787,000, A&E: 784,000, Discovery: 739,000, TBS: 668,000, FX: 572,000, AMC: 525,000, Syfy: 514,000

Adults 18-34: TNT: 570,000, ESPN: 500,000, USA: 456,000, TBS: 449,000, History: 436,000, MTV: 400,000, Comedy Central: 357,000, Adult Swim: 354,000, Disney: 322,000, A&E: 317,000

Source: Nielsen Media Research data (R = repeat; t = tie)

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