Prime-Time Metered Market Wednesday Ratings:
Idol Ignited Fox Wins; Steep Year-to-Year Erosion for Fox and the CW
|Wednesday 5/07/08 Metered Market Ratings |
|NETWORK ||HH RATING/SHARE |
| ||9.7/15 |
| ||7.3/12 |
| ||5.5/ 9 |
| || 4.6/ 7 |
| ||2.4/ 4 |
-Percent Change From the Year-Ago Evening (Wednesday, May 9, 2007)
NBC: +20, CBS: - 5, ABC: -10, Fox: -20, CW: -23
Note: The fast affiliate results for Wednesday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night's Results, and Wednesday, May 7, 2008.
American Idol (Fox), Criminal Minds (CBS), CSI: NY (CBS)
Back to You (Fox)
-Yesterday's Losers (Excluding Repeats):
Supernanny (ABC), Farmer Wants a Wife (CW)
Led by eroding American Idol, it was another overnight Wednesday victory for Fox, which beat second-place CBS by 2.4 rating points. Third in the metered markets was NBC, followed by ABC and the CW. Year-to-year, only NBC was on the plus side (and it is compared to hours Thank God You're Here, Crossing Jordan and Medium on May 9, 2007).
The first half of an expanded edition of NBC's overused Deal or No Deal opened the evening first from 8-9 p.m., with a 5.3 rating/9 share in the overnights. I don't particularly care for these traveling editions of Deal or No Deal, do you? Second was CBS' The Price is Right at a 5.0/ 8, followed by ABC's Wife Swap at a 4.6/ 8. Bob Barker -- we still miss you!
Also airing in the 8 p.m. hour were Fox sitcoms 'Til Death (#4: 4.0/ 7) and Back to You (#3: 5.0/ 8), which deserves accolades for building out of 'Til Death by 25 percent, and America's Next Top Model on the CW (3.2/ 6). As we inch closer to Emmy season, Brad Garrett from 'Til Death is a name that should be on the ballot for Outstanding Lead Actor in a Comedy Series.
Top-honors at 9 p.m., and the evening overall, fell in Fox's court, of course, with American Idol at a 14.8/23. But year-to-year, Idol was down by 13 percent. Jason Castro seemed relieved to be leaving, didn't he? Second was CBS' Criminal Minds at a healthy 8.7/13 (71 percent above the second-half of lead-in The Price is Right), followed by the second half of NBC's Deal or No Deal (4.5/ 7), ABC's Supernanny (3.7/ 6), and week two of CW dud Farmer Wants a Wife (1.7/ 3), which opened last week at a 2.0/ 3 in the overnights. Overall, Deal or No Deal averaged a 4.9/ 8 from 8-10 p.m.
CBS moved into the winner's circle at 10 p.m., with CSI: NY at an 8.4/14 in the overnights. Second was NBC's veteran Law & Order (6.7/11), followed by ABC News Special: Audition: Barbara Walters' Journey at a 5.6/ 9. In case you are wondering what former The View co-host Star Jones had to say about Barbara's memoir, here is what she told US Weekly:
''It is a sad day when an icon like Barbara Walters, in the sunset of her life, is reduced to publicly branding herself as an adulterer, humiliating an innocent family with accounts of her illicit affair and speaking negatively against me all for the sake of selling a book. It speaks to her true character."
What do you think (www.pifeedback.com)? Was it really necessary for Barbara Walters to write this book?
Source: Nielsen Media Research data