Solid Start for 'Necessary Roughness' on USA | Adweek
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The Programming Insider: Solid Start for 'Necessary Roughness' on USA

New drama is a perfect fit out of 'Royal Pains'
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In Today's Issue


Prime-Time Metered Market Thursday Ratings:
CBS Leads; Respectable Week 2 of Expedition Impossible on ABC

Ratings Box:
What’s Hot/What’s Not

On the Air This Weekend:
Prime-Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:
Happy 4th of July

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Note: The Programming Insider will not be published on Monday due to the 4th of July holiday.  But the fast affiliate weekend rating results will be available at PIFeedback.com.  See you back on Tuesday, July 5.

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PRIME-TIME METERED MARKET THURSDAY RATINGS:
CBS Leads; Respectable Week 2 of Expedition Impossible on ABC

Thursday 6/30/11
CBS: 4.5/ 8, ABC: 3.7/ 7, Fox: 3.3/ 6, NBC: 1.6/ 3, CW: 0.7/ 1

Percent Change From the Year-Ago Evening (Thursday 7/01/10):
CBS: - 6, Fox: - 8, NBC: -11, ABC: -16, CW: -22

Respectable Summer Performers:
Wipeout (ABC), The Big Bang Theory R (CBS), So You Think You Can Dance (Fox), CSI R (CBS), Expedition Impossible (ABC), The Mentalist R (CBS)

Yesterday’s Losers (excluding repeats):
Love Bites (NBC)

Ratings Breakdown:
CBS led the Thursday overnights on the final evening in June with its encore combination of The Big Bang Theory (#1: 4.6 rating/9 share), Rules of Engagement (#3: 3.5/ 6), CSI (#1: 4.5/ 8), which is also airing in its new Wednesday 10 p.m. hour, and The Mentalist (#1: 5.1/ 9).  Stepping in for relocating CSI this fall is new J.J. Abrams crime solver Person of Interest.

In Week 2 news, The Amazing Race-like Expedition Impossible on ABC (#3: 3.7/ 7 at 9 p.m.) dropped by 12 percent from its week-ago series opener (4.2/ 7 on June 23), but retention out of lead-in Wipeout (#3: 4.0/ 7 at 8 p.m.) was a very solid 92 period.  And last week’s debut translated into a 2.4/ 7 among adults 18-49.  Capping off the evening for ABC was Canadian drama Rookie Blue at a second-place 3.7/ 6 at 10 p.m.  Considering a repeat of CSI bested an original telecast of Rookie Blue by 38 percent, this is not impressive.

This fall on ABC, the upcoming revival of Charlie’s Angels at 8 p.m. leads into returning Grey’s Anatomy and Private Practice from 9-11 p.m.

Over at Fox, the live So You Think You Can Dance Results Show won the 8 p.m. hour, with a 4.3/ 8, which was compatible to its year-ago overnight performance.  Next on Fox was a repeat of Glee, which does not play well in encores with a third-place 2.3/ 4.  This fall, the live X Factor Results Show leads into returning crime solver Bones.

Elsewhere, repeats of NBC comedies Community (#4: 1.5/ 3), 30 Rock (#4: 1.6/ 3), The Office (#4: 1.9/ 3), and Parks and Recreation (#4: 1.5/ 3) were all barely visible from 8-10 p.m.  Episode 5 of colossal dud Love Bites followed with a last-place 1.4/ 3.  Repeats of CW dramas The Vampire Diaries (#5: 0.7/ 1) and Nikita (#5: 0.7/ 1), which moves to Fridays at 8 p.m. this fall, were on par with typical nonoriginal levels.

This fall, Parks and Recreation moves to 8:30 p.m. out of Community, while new sitcom Whitney inherits the Thursday 9:30 p.m. half hour out of Steve Carell-less The Office30 Rock returns in midseason.  Leading out The Vampire Diaries on The CW is new drama The Secret Circle, the tale of a young woman (Brittany Robertson) who moves to her mother’s hometown of New Salem and discovers she is a witch who can unlock a centuries-old battle of good versus evil.

Source: Nielsen Media Research data (R = repeat)

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RATINGS BOX:
What’s Hot/What’s Not

Above Average Jimmy Fallon on NBC:
Based on the live-plus-same-day ratings for the week of June 20, Late Night With Jimmy Fallon on NBC at 12:35 a.m. ET/PT rose to its largest adult 18-49 audience (0.7 rating/4 share, 1.9 million) for the 2010-11 season.  Comparably, that bested a week of repeats on CBS’ competing The Late Late Show With Craig Ferguson (0.4/ 2) by 75 percent in the demo.  In total viewers, Fallon averaged 1.9 million (vs. 1.3 million for Ferguson).  Earlier in the evening, The Tonight Show With Jay Leno at 11:35 p.m. ET/PT also reigned supreme for the week as follows:

11:35 p.m. – 12:30 p.m. a.m. ET/PT

Total Viewers:
The Tonight Show (NBC): 4.1 million, Nightline (ABC, 11:35 p.m. ET/PT): 3.6, Late Night With David Letterman (CBS): 2.8, Jimmy Kimmel (ABC, 12:05 ET/PT): 1.5

Adults 18-49:
The Tonight Show (NBC): 1.0 rating/4 share each, Nightline (ABC): 0.8/ 3, Late Night With David Letterman (ABC): 0.6/ 3, Jimmy Kimmel (ABC, 12:05 a.m. ET/PT): 0.4/ 2

Note: The episodes of Letterman and Jimmy Kimmel were repeats.


Cable Scorecard – Wednesday, June 29:
New USA drama Necessary Roughness is off and running, with a second-place finish in total viewers on basic cable for the evening (with 93 percent retention out of the season premiere of Royal Pains), and a No. 1 finish among adults 18-49 (tied with Royal Pains).  While the series premiere of ABC Family sitcom State of Georgia was at the bottom end of the scale at 1.32 million viewers, results among adults 18-34 (458,000), women 18-34 (345,000), women 18-49 (553,000), viewers 12-34 (720,000) and females 12-34 (571,000) ranked first in the 8:30 p.m. half hour on all of basic cable.  The summer season premiere of lead-in Melissa & Joey, meanwhile, outdelivered its Oct. 26, 2010 season ender by as much as 44 percent among females 12-34 (639,000).

Here are the results, ranked in order of total viewers, for Wednesday, June 29:

Royal Pains (USA) – Viewers: 5.00 million (#1 overall), A18-49: 1.4 rating (#1t) – season premiere
Necessary Roughness (USA) – Viewers: 4.67 million (#2), A18-49: 1.4 (#1t) – series premiere
Franklin & Bash (TNT) – Viewers: 2.54 million (#3), A18-49: 0.8 (#3t) – series low
Hot in Cleveland (TV Land) – Viewers: 2.29 million (#4), A18-49: 0.5 (#9t)
Storage Wars (A&E, 10 p.m.) – Viewers: 1.95 million (#5), A18-49: 0.8 (#3t)
Storage Wars (A&E, 10:30 p.m.) – Viewers: 1.80 million (#6), A18-49: 0.8 (#3t)
Happily Divorced (TV Land) – Viewers: 1.76 million (#7), A18-49: 0.4 (#11)
Burn Notice (USA) – Viewers: 1.63 million (#8), A18-49: 0.5 (#9t)
Melissa & Joey (ABC Family) – Viewers: 1.54 million (#9), A18-49: 0.6 (#7t) – season premiere
Men of a Certain Age (TNT) – Viewers: 1.50 million (#10), A18-49: 0.3 (#12) – season low in demo
The Challenge Rivals (MTV) – Viewers: 1.36 million (#11), A18-49: 0.8 (#3t)
State of Georgia (ABC Family) – Viewers: 1.32 million (#12), A18-49: 0.6 (#7t) – series premiere

Source: Nielsen Media Research data (R = repeat)

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ON THE AIR THIS WEEKEND:
Prime-Time Programming Options

Friday 7/01/11

ABC:

8:00 p.m. Shark Tank (R)
9:00 p.m. Prime: What Would You Do?
10:00 p.m. 20/20

CBS:
8:00 p.m. Flashpoint (R)
9:00 p.m. CSI: NY (R)
10:00 p.m. Blue Bloods (R)

NBC:
8:00 p.m. Friday Night Lights
9:00 p.m. Dateline (two hours)

Fox:
8:00 p.m. Bones (R)
9:00 p.m. House (R)

CW
8:00 p.m. Smallville (R)
9:00 p.m. Supernatural (R)


Saturday 7/02/11

ABC
:
8:00 p.m. 101 Ways to Leave a Game Show (R)
9:00 p.m. Expedition Impossible (R)
10:00 p.m. Rookie Blue (R)

CBS:
8:00 p.m. Chaos
9:00 p.m. Chaos
10:00 p.m. 48 Hours Mystery

NBC:
8:00 p.m. Minute to Win it (R)
9:00 p.m. Law & Order: Criminal Intent (R)
10:00 p.m. Law & Order: Los Angeles (R)

Fox:
8:00 p.m. Cops (R)
8:30 p.m. Cops (R)
9:00 p.m. Cops (R)
9:30 p.m. Cops (R)


Sunday 7/03/11

ABC:
7:00 p.m. America’s Funniest Home Videos (R)
8:00 p.m. Extreme Makeover: Home Edition (R)
9:00 p.m. Castle (R)
10:00 p.m. Body of Proof (R)

CBS:
7:00 p.m. 60 Minutes 
8:00 p.m. Blue Bloods (R)
9:00 p.m. Undercover Boss (R)
10:00 p.m. CSI: Miami (R)

NBC:
7:00 p.m. Dateline 
8:00 p.m. America’s Got Talent (R)
9:00 p.m. America’s Got Talent (R)
10:00 p.m. The Marriage Ref

Fox:
7:00 p.m. American Dad (R)
7:30 p.m. Bob’s Burgers (R)
8:00 p.m. The Simpsons (R)
8:30 p.m. The Cleveland Show (R)
9:00 p.m. Family Guy (R, one hour)

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TV TIDBITS:
Notes of Interest

The Voice Coaches All Set to Return:
The four musician coaches on NBC’s hit singing competition The Voice—Christina Aguilera, Cee Lo Green, Adam Levine, and Blake Shelton—will return for the second season next January.  The Voice will air Mondays from 8-10 p.m. into new musical dramedy Smash.

ABC Announces Start Date for The Chew:
Upcoming ABC daytime hour The Chew,  the network’s first daytime series to launch in 14 years, will open on Monday, September 26 at 1 p.m. ET/PT.  Co-hosted by Iron Chef stars Mario Batali and Michael Symon, entertaining expert Clinton Kelly, Top Chef alum Carla Hall, and health and wellness guru Daphne Oz, The Chew will combine talk with food.

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TV TRIVIA:
Happy 4th of July

Note: To respond to the trivia, please click HERE. Do not click Reply

Which one of the following sitcoms featured the characters at a 4th of July parade in the final episode?

a) Alice
b) Brooklyn Bridge
c) Dharma & Greg
d) Roseanne
e) The Wonder Years

Which one of the following short-lived scripted hours would not be described as a family drama?

a) The Family Holvak
b) Glitter
c) Mulligan’s Stew
d) Shirley
e) A Year in the Life

Is: b) Glitter, which was a 1984-85 drama on ABC set in a magazine that starred David Birney and Morgan Brittany.

Current kudos goes to:
Gerry Bixenspan, John Brooker, Audrey Davis (2x), John Ferlazzo, Bob Ingersoll, David Jackino. Deb Kainer, Mary Kinoshita, Synda Kollman, Steven Kurtzer, Charmaine Leary, Aaron Paquette, Alan Perris, Francine Purcell, Colleen Roth, Anthony Salerno, Rob Wilson