Easy Wednesday Victory for NBC | Adweek Easy Wednesday Victory for NBC | Adweek
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The Programming Insider: NBC Wins Wednesday

Reality shows score high
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In Today's Issue


Prime-Time Metered Market Wednesday Ratings:
Easy Victory for NBC

Ratings Box:
What’s Hot/What’s Not

On Tonight:
Prime-Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia:
No Families in the Drama

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PRIME-TIME METERED MARKET WEDNESDAY RATINGS:
Easy Victory for NBC

Wednesday 6/29/11
NBC: 6.1/11, Fox: 4.3/ 7, CBS: 4.0/ 7, ABC: 2.8/ 5, CW: 0.6/ 1

Percent Change From the Year-Ago Evening (Wednesday 6/30/10):
NBC: +16, ABC: + 8, CBS: + 3, Fox: -10, CW: -33

Yesterday’s Winners:
The Voice (NBC), America’s Got Talent (NBC)

Disappointing:
Love in the Wild (NBC)

Repeat Count:
54 percent of the lineup were encore telecasts.

Ratings Breakdown:
It was another Wednesday of overnight dominance for NBC thanks to the season finale of The Voice (#1: 7.4 rating/14 share at 8 p.m.), which returns for Season 2 in January 2012, and a one-hour edition of America’s Got Talent (#1: 8.5/14 at 9 p.m.). In series-premiere news, however, NBC reality/competition Love in the Wild came tumbling down, with a second-place 4.0/ 7 at 10 p.m. Although the lead-in support from America’s Got Talent is likely to result in an adult 18-49 time period victory for Love in the Wild at 10 p.m., overnight retention out of the 9:30 p.m. portion of America’s Got Talent (8.6/14) was only 47 percent. (Under 50 percent is never a positive.)

At Fox, another two-hour edition of So You Think You Can Dance came in at a 4.3/ 7 in the overnights from 8-10 p.m., which dipped by 10 percent year-to-year.

CBS aired encore telecasts of Undercover Boss (#3: 2.8/ 5), which will return midseason on an unspecified day and time, Criminal Minds (#3: 4.1/ 7), and CSI, which moved into its new Wednesday 10 p.m. hour with a dominant 5.1/ 9. ABC aired two repeat episodes of The Middle (#4: avg. 2.7/ 5), Modern Family (#4: 3.0/ 5) and Happy Endings (#4: 2.0/ 3) from 8-10 p.m., followed by summer newsmagazine Primetime Nightline: Beyond Belief at a last-place 3.2/ 5 at 10 p.m. The CW closed the evening with back-to-back repeats of America’s Next Top Model, which averaged a 0.6/ 1 in the overnights from 8-10 p.m., and will air its first ever all-star edition this fall.

While it's never fair to judge any series by a repeat, a loss of a full rating point for Happy Endings out of Modern Family is a noticeable negative.

Source: Nielsen Media Research data

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RATINGS BOX:
What’s Hot/What’s Not

Cable Scorecard – Tuesday, June 28:
USA remained the dominant player on Tuesday care of scripted dramas Covert Affairs and White Collar, which finished as the two most-watched programs for the evening. First among adults 18-49 was Tosh.O on Comedy Central, with a 1.7 rating. In series-premiere news, I Kid With Brad Garrett on TLC, a modern-day version of Kids Say the Darndest Things, ranked a soft 21st (out of 22 entries), with just 622,000 viewers and a 0.2 rating among adults 18-49. A second episode fared slightly better with 626,000 viewers and a 0.3 in the demo.

Also disappointing remains recent ABC Family scripted drama Nine Lives of Chloe King, which dropped from lead-in Pretty Little Liars by 1.35 million viewers (2.78 to 1.43 million) and 50 percent among adults 18-49 (1.0 to 0.5). Here are the results for Tuesday, June 28 (ranked in order of total viewers).

Covert Affairs (USA) - Viewers: 4.10 million (#1 overall), A18-49: 1.1 rating (#3t)
White Collar (USA) - Viewers: 3.72 million (#2), A18-49: 1.1 (#3t)
Deadliest Catch (Discovery) – Viewers: 2.99 million (#3), A18-49: 1.4 (#2)
Tosh.O (Comedy Central) – Viewers: 2.91 million (#4), A18-49: 1.7 (#1)
Memphis Beat (TNT) – Viewers: 2.87 million (#5), A18-49: 0.7 (#8t)
Pretty Little Liars (ABC Family) – Viewers: 2.78 million (#6), A18-49: 1.0 (#5)
HawthoRNe (TNT) – Viewers: 2.42 million (#7), A18-49: 0.7 (#8t)
The Looney Tunes Show (Cartoon Network) – Viewers: 2.03 million (#8), A18-49: 0.4 (#18t)
Hardcore Pawn (truTV, 9:00 p.m.) – Viewers: 1.97 million (#9), A18-49: 0.7 (#8t)
16 & Pregnant: Life After Labor (MTV) – Viewers: 1.71 million (#10), A18-49: 0.9 (#6)
After the Catch (Discovery) – Viewers: 1.64 million (#11), A18-49: 0.8 (#7)
Only in America With Larry the Cable Guy (History) – Viewers: 1.63 million (#12), A18-49: 0.5 (#14t)
Toya: A Family Affair (BET) – Viewers: 1.57 million (#13), A18-49: 0.7 (#8t)
Storage Hunters (truTV, 10 p.m.) – Viewers: 1.56 million (#14), A18-49: 0.6 (#13)
How the States Got Their Shapes (History) – Viewers: 1.53 million (#15), A18-49: 0.5 (#14t)
Gene Simmons Family Jewels (A&E, 10 p.m.) – Viewers: 1.47 million (#16), A18-49: 0.7 (#8t)
Nine Lives of Chloe King (ABC Family) – Viewers: 1.43 million (#17), A18-49: 0.5 (#14t)
The Little Couple (TLC, 10 p.m.) – Viewers: 1.22 million (#18), A18-49: 0.4 (#18t)
19 Kids and Counting (TLC, 9 p.m.) – Viewers: 1.09 million (#19), A18-49: 0.5 (#14t)
I Kid With Brad Garrett (TLC, 8:30 p.m.) – Viewers: 626,000 (#20), A18-49: 0.3 (#20)
I Kid With Brad Garrett (TLC, 8 p.m.) – Viewers: 622,000 (#21), A18-49: 0.2 (#21t) – series premiere
Million Dollar Decorators (Bravo) – Viewers: 510,000 (#22), A18-49: 0.2 (#21t)

Source: Nielsen Media Research data (t = tie)

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ON THE AIR TONIGHT:
Prime-Time Programming Options

Thursday 6/30/11

ABC
:
8:00 p.m. Wipeout
8:30 p.m. Expedition Impossible
9:00 p.m. Rookie Blue

CBS:
8:00 p.m. The Big Bang Theory (R)
8:30 p.m. Rules of Engagement (R)
9:00 p.m. CSI (R)
10:00 p.m. The Mentalist (R)

NBC:
8:00 p.m. Community (R)
8:30 p.m. 30 Rock (R)
9:00 p.m. The Office (R)
9:30 p.m. Parks and Recreation (R)
10:00 p.m. Love Bites

Fox:
8:00 p.m. So You Think You Can Dance Results Show
9:00 p.m. Glee (R)

CW
8:00 p.m. The Vampire Diaries (R)
9:00 p.m. Nikita (R)

Of Note on Cable:
-Wicked Attraction (Investigation Discovery): 9 p.m. ET/PT (season premiere)
-Extreme Chef (Food Network): 10 p.m. ET/PT (season premiere)
-Ugly Americans (Comedy Central): 10:30 p.m. ET/PT (season premiere)
 

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TV TIDBITS:
Notes of Interest

American Idol Re-Ups Two Judges:
Randy Jackson and Steven Tyler are officially confirmed to return to Fox’s American Idol, which kicks off Season No. 11 Jan, 12. Jennifer Lopez, who like Tyler joined Idol this past season, has said publicly she's “on the fence” about coming back.

Joe Rogan to Return to Fear Factor:
NBC’s upcoming revival of reality/competition Fear Factor will feature Joe Rogan, who hosted the show’s original run from 2001 to 2006. He'll be back for the eight episodes ordered.  Production is slated to begin at the end of July.

Top Gear Returns on History:
Top Gear, History Channel’s youngest-skewing series in the history of the cable network, will open its new season on Sunday, July 24 at 10 p.m. ET/PT. Top Gear is hosted by champion race car driver Tanner Foust, racing analyst Rutledge Wood, and comedian Adam Ferrara.

CBS Fall 2011 Premiere Dates:
CBS, which launches five new series this fall, has announced it season and series dates.  Survivor: South Pacific will get an early start on Wednesday, Sept. 14, with new sitcom How to Be a Gentleman the last to debut on Thursday, Sept. 29. Here are the series and season premiere dates on CBS:

Survivor: South Pacific: Wednesday, Sept. 14, 8 p.m. ET/PT (season premiere)
How I Met Your Mother: Monday, Sept. 19, 8 p.m. ET/PT (season premiere)
Two and a Half Men: Monday, Sept. 19, 9 p.m. ET/PT (season premiere)
2 Broke Girls: Monday, Sept. 19, 9:30 p.m. ET/PT (series premiere): moves to Mondays at 8:30 p.m. on Sept. 26
Hawaii Five-O: Monday, Sept. 19, 10 p.m. ET/PT (season premiere)
NCIS: Tuesday, Sept. 20: 8 p.m. ET/PT (season premiere)
NCIS: Los Angeles: Tuesday, Sept. 20: 9 p.m. ET/PT (season premiere)
Unforgettable: Tuesday, Sept. 20: 10 p.m. ET/PT (series premiere)
Criminal Minds: Wednesday, Sept. 21: 9 p.m. ET/PT (season premiere)
CSI: Wednesday, Sept. 21: 10 p.m. ET/PT (season premiere): new day and time
The Big Bang Theory: Thursday, Sept. 22: 8 p.m. ET/PT (season premiere)
Person of Interest: Thursday, Sept. 22: 9 p.m. ET/PT (series premiere)
The Mentalist: Thursday, Sept. 22: 10 p.m. ET/PT (season premiere)
A Gifted Man: Friday, Sept. 23: 8 p.m. ET/PT (series premiere)
CSI: NY: Friday, Sept. 23: 9 p.m. ET/PT (season premiere)
Blue Bloods: Friday, Sept. 23: 10 p.m. ET/PT (season premiere)
Rules of Engagement: Saturday, Sept. 24: 8 p.m. ET/PT (season premiere): new day and time
48 Hours Mystery: Saturday, Sept. 24: 10 p.m. ET/PT (season premiere)
60 Minutes: Sunday, Sept. 25: 7 p.m. ET/PT (season premiere)
The Amazing Race: Sunday, Sept. 25: 8 p.m. ET/PT (season premiere)
The Good Wife: Sunday, Sept. 25: 9 p.m. ET/PT (season premiere): new day and time
CSI: Miami: Sunday, Sept. 25: 10 p.m. ET/PT (season premiere)
Mike & Molly: Monday, Sept. 26: 9:30 p.m. ET/PT (season premiere)
How to Be a Gentleman: Thursday, Sept. 29: 8:30 p.m. ET/PT (series premiere)

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TV TRIVIA:
No Families in the Drama

Note: To respond to the trivia, please click HERE. Do not click Reply.

Which one of the following short-lived scripted hours would not be described as a family drama?

a) The Family Holvak
b) Glitter
c) Mulligan’s Stew
d) Shirley
e) A Year in the Life

The answer to yesterday’s question…

Who played Murphy Brown’s secretary in the final episode of the long-running sitcom?

a) Sally Field
b) Bette Midler
c) Rosie O’Donnell
d) Don Rickles
e) Marcia Wallace

Is: b) Bette Midler, who was Murphy Brown’s (Candice Bergen) 93rd secretary.

Current kudos goes to:
Steve Albright, Gerry Bixenspan, John Brooker, Larry Collins, Reid Davis, Andy Ehlen, John Ferlazzo, Bob Ingersoll, Cara Jacobs, Synda Kollman, Steven Kurtzer, Charmaine Leary, Aaron Paquette, Gordon Purcell, Colleen Roth, David Ruckman, Michelle Stanton, Joe Swaney, Carol Teichman, Linda Weeks