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The Programming Insider: Monday 8/15/11

CBS wins Friday
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In Today's Issue:



Prime-Time Ratings:
Weekend Results

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:
A Mel Brooks Production

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PRIME-TIME RATINGS:
Weekend Highlights

Friday 8/12/11
Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).

Household Rating/Share 
CBS: 4.6/ 9, NBC: 3.2/ 6, Fox: 2.9/ 6, ABC: 2.5/ 5, CW: 0.8/ 1

-Total Viewers:
CBS: 6.84 million, Fox: 4.78, NBC: 4.67, ABC: 3.99, CW: 1.16

-Adults 18-49:
Fox: 1.6 rating/6 share, CBS: 1.3/ 5, ABC and NBC: 1.0/ 4 each, CW: 0.4/ 1

Note: Any prior rating results are based on the final nationals.

-Friday’s Winners:
Nothing

-Friday’s Losers:
Friends With Benefits (NBC), Karaoke Battle U.S.A. (ABC)

Ratings Breakdown:
CBS was the most-watched network on this second Friday in August (and No. 2 overall among adults 18-49) with its combination of Canadian drama Flashpoint (Viewers: #1, 7.38 million; A18-49: #2, 1.5/ 6), a repeat of CSI: NY (Viewers: #1, 6.86 million; A18-49: #2, 1.3/ 5), and an encore installment of Blue Bloods (Viewers: #2, 6.29 million; A18-49: #2, 1.1/ 4).  As a reminder, new drama A Gifted Man steps into the Friday 8 p.m. hour this fall.

First for the evening among adults 18-49 was Tampa Bay at Kansas City on NFL Pre-Season Football on Fox at an estimated 1.6 rating/6 share in the demo (and a second-place 4.78 million viewers). As a reminder, results for any live sporting event are always approximate.

In series-premiere news, the two-hour opening installment of reality/competition Karaoke Battle U.S.A. was a bust a 4.01 million viewers and a 1.0/ 3 among adults 18-49 from 9-11 p.m. Comparably, that ranked fourth in total viewers and adults 18-49 from 9-10 p.m., and third in both benchmarks in the 10 p.m. hour. Here is the half-hour breakdown:

Karaoke Battle USA (ABC) – series premiere
9:00 p.m. – Viewers: 3.90 million (#4), A18-49: 1.0/ 3 (#3t)
9:30 p.m. – Viewers: 3.98 million (#4), A18-49: 1.0/ 3 (#4)
10:00 p.m. – Viewers: 4.13 million (#3), A18-49: 1.1/ 3 (#2t)
10:30 p.m. – Viewers: 4.01 million (#3), A18-49: 1.0/ 3 (#2t)

Earlier in the evening on ABC was a repeat of Shark Tank at 3.95 million viewers (#3) and a 1.1/ 4 in the demo (#3) at 8 p.m. In other words, Karaoke Battle U.S.A. did not pick up any steam.

At press time, ABC has still not confirmed what will air in the Friday 9 p.m. time period this fall out of relocated Extreme Makeover: Home Edition now that Shark Tank has been pushed back until midseason.

In week two news, two more burn-off episodes of NBC sitcom Friends With Benefits were a complete bust as follows:

Friends With Benefits (NBC)
8:00 p.m. – Viewers: 2.44 million (#4), A18-49: 0.6/ 3 (#4)
8:30 p.m. – Viewers: 2.19 million (#4), A18-49: 0.7/ 3 (#4)

That led into a two-hour installment of Dateline at an improved 5.84 million viewers (#2) and a 1.2/ 4 among adults 18-49 (#2t) from 9-11 p.m. Although NBC will air new drama Grimm in the Friday 9 p.m. hour effective on Oct. 21, there is every reason to believe Dateline will be expanded back to two hours within weeks.

The CW capped off the night with repeats of relocated Nikita (Viewers: #5, 1.16 million; A18-49: #5, 0.4/ 2) and Supernatural (Viewers: #5, 1.17 million; A18-49: #5, 0.4/ 1).

Source: Nielsen Media Research data (R = repeat)

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Saturday 8/13/11
Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).

Household Rating/Share 
CBS: 3.3/ 6, NBC: 2.4/ 5, ABC: 2.3/ 4, Fox: 2.2/ 4

-Total Viewers:
CBS: 4.83 million, NBC: 3.82, ABC: 3.69, Fox: 3.63

-Adults 18-49:
Fox: 1.2 rating/4 share, NBC: 1.1/ 4, ABC: 1.0/ 4, CBS: 0.9/ 3

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

-Saturday’s Winners:
Nothing

-Saturday’s Losers:
Wrestlemania (NBC)

Ratings Breakdown:
It was another Saturday of low-rated leadership (so what else is new?), with CBS the most-watched network (at under 5-million viewers) and Fox No. 1 among adults 18-49 (with a 1.2 rating in the demo).  CBS opened the evening with a repeat of NCIS: Los Angeles (Viewers: #1, 4.29 million; A18-49: #4, 0.8 rating/3 share at 8 p.m.), followed by two repeat episodes of 48 Hours Mystery as follows:

48 Hours Mystery R (CBS)
9:00 p.m. – Viewers: 4.70 million (#1), A18-49: 0.8/ 3 (#4)
10:00 p.m. – Viewers: 5.51 million (#1), A18-49: 1/0/ 3 (#3)

Fox aired two repeat episodes of Cops (Viewers: #2, avg. 4.18 million; A18-49: #1, avg. 1.3/ 5 from 8-9 p.m.), followed by encore telecasts of Family Guy (Viewers: #4, 3.28 million; A18-49: #1t, 1.1/ 4) and The Cleveland Show (Viewers: #4, 2.89 million; A18-49: #3, 1.0/ 3).  At press time, Fox has still not confirmed what it will air in the Saturday 9 p.m. hour next season in place of America’s Most Wanted.

The moving of sitcom Rules of Engagement into the Saturday 8 p.m. time period this fall on CBS a burn-off maneuver because of the deal it struck with Sony Pictures Television to produce more original episodes for off-network syndication.

Elsewhere, ABC populated the evening with a repeat of theatrical Harry Potter and the Order of the Phoenix, which averaged 3.69 million viewers (#3) and a 1.0/ 4 among adults 18-49 (#3) from 8-11 p.m. And NBC aired a repeat of Who Do You Think You Are? (Viewers: #4, 3.46 million; A18-49: #3, 0.9/ 4), original special Wrestlemania (Viewers: #3, 3.64 million; A18-49: #1t, 1.1/ 4) and an encore telecast of Law & Order: SVU (Viewers: #2, 4.35 million; A18-49: #1, 1.2/ 4).

Source: Nielsen Media Research data (R = repeat)

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Sunday 8/13/11

Household Rating/Share
CBS: 4.9/ 8, ABC: 3.5/ 6, NBC: 2.7/ 5, Fox: 1.8/ 3

Note: The year-to-year percent comparisons are not available today.

Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, Aug. 15, 2011.

-Yesterday’s Winners:
PGA Golf (CBS), 60 Minutes (CBS)

-Ongoing Summer Success:
Big Brother (CBS)

-Not Expected Back Next Summer:
Same Name (CBS)

-Yesterday’s Losers:
i.am.First: Science Is Rock and Roll (ABC), Minute to Win It (NBC), The Marriage Ref (NBC), In the Flow With Affion Crockett (Fox)

Ratings Breakdown:
CBS won this mid-August Sunday in the overnights, with a 40 percent advantage over second-place ABC. Third overall was NBC, followed by last-place Fox. Note: Results on CBS are approximate because the regularly scheduled line-up was pushed back one hour for PGA Golf at 7 p.m., which won the hour with an approximate 6.8 rating/12 share in the overnights. An 8 p.m. edition of 60 Minutes on CBS followed with a first-place 5.8/ 9 at 8 p.m., followed by summer favorite Big Brother (#2: 4.4/ 7 at 9 p.m.) and recent entry Same Name (#2: 3.0/ 5).

In series-premiere news, two episodes of Fox sketch comedy In the Flow With Affion Crockett was a bust, with a last-place 1.7/ 3 in the overnights from 9-10 p.m., and the half-hour breakdown as follows:

In the Flow With Affion Crockett (Fox)
9:00 p.m.: 1.8/ 3 (#4)
9:30 p.m.: 1.6/ 3 (#4)

Comparably, this was a loss of 29 percent from a repeat of Family Guy at 8:30 p.m. (#3: 2.4/ 4). Earlier in the evening on Fox were encore telecasts of American Dad (#4: 1.4/ 3), Bob’s Burgers (#3: 1.3/ 2), and The Simpsons (#4: 2.1/ 4) from 7-8:30 p.m.

In specials news, the annual CMA Music Festival: Country’s Night to Rock on ABC was above-average with a 4.4/ 7 in the overnights from 8-11 p.m., and the half-hour breakdown as follows:

CMA Music Festival: Country’s Night to Rock (ABC)
8:00 p.m.: 3.7/ 6 (#2)
8:30 p.m.: 4.2/ 7 (#2)
9:00 p.m.: 4.5/ 7 (#2)
9:30 p.m.: 4.5/ 7 (#1)
10:00 p.m.: 4.4/ 7 (#1)
10:30 p.m.: 4.1/ 7 (#1)

One year earlier, The CMA Awards averaged a 4.0/ 7 in the overnights on Wednesday, Sept. 1, 2010 (which translated into 6.01 million viewers and a 1.7 rating among adults 18-49).

Earlier in the evening on ABC was 7 p.m. special i.am.First: Science Is Rock and Roll at a distant third-place 1.4/ 3.

Over at NBC, a one-hour edition of Dateline (#2: 4.6/ 9 at 7 p.m.) and lackluster game show Minute to Win It (#4: 2.2/ 4 at 8 p.m.) led into two episodes of canceled The Marriage Ref at a weak 2.0/ 3 in the overnights from 9-11 p.m.

Source: Nielsen Media Research data

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RATINGS BOX:
What’s Hot/What’s Not

Cable Scorecard – Thursday, August 11:
Episode 2 of the new season of Jersey Shore on MTV stood head and shoulders above the competition, beating the No. 2 program on basic cable for the evening (USA’s Burn Notice in total viewers; the Seahawks versus the Chargers on NFL Preseason on ESPN) by 2.62 million viewers and 118 percent among adults 18-49.  Here are the results, ranked in order of total viewers, for Thursday, Aug. 11:

Jersey Shore (MTV) – Viewers: 7.37 million (#1 overall), A18-49: 3.7 (#1 overall)
Burn Notice (USA) – Viewers: 4.75 million (#2), A18-49: 1.2 rating (#3t)
NFL Preseason: Seahawks vs. Chargers (ESPN) Viewers: 4.39 million (#3), A18-49: 1.7/ (#2)
Suits (USA) – Viewers: 3.96 million (#4), A18-49: 1.2 (#3t)
Project Runway (Lifetime) – Viewers: 2.81 million (#5), A18-49: 1.1 (#5)
Family Brain Surge (Nick at Nite) – Viewers: 1.91 million (#6), A18-49: 0.3 (#17t)
After The First 48 (A&E) – Viewers: 1.77 million (#7), A18-49: 0.6 (#8)
Impact Wrestling (Spike) – Viewers: 1.54 million (#8), A18-49: 0.5 (#9t)
Futurama (Comedy Central) – Viewers: 1.46 million (#9), A18-49: 0.7 (#6t)
Ancient Aliens (History) – Viewers: 1.32 million (#10), A18-49: 0.4 (#12t)
Wilfred (FX) – Viewers: 1.23 million (#11), A18-49: 0.4 (#12t)
NY Ink (TLC, 10 p.m.) – Viewers: 1.12 million (#12), A18-49: 0.5 (#9t)
World’s Dumbest (truTV)– Viewers: 1.09 million (#13), A18-49: 0.5 (#9t)
Russian Dolls (Lifetime) – Viewers: 975,000 (#14), A18-49: 0.4 (#12t)
Top 20 Most Shocking (truTV) – Viewers: 891,000 (#15), A18-49: 0.4 (#12t)
Ugly Americans (Comedy Central) – Viewers: 888,000 (#16), A18-49: 0.4 (#12t)
Extreme Chef (Food Network) – Viewers: 844,000 (#17), A18-49: 0.3 (#17t)
Louie (FX) – Viewers: 733,000 (#18), A18-49: 0.4 (#12t)

Source: Nielsen Media Research data

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ON THE AIR TONIGHT:
Prime-Time Programming Options

Monday 8/15/11

ABC:

8:00 p.m. Bachelor Pad (two hours)
10:00 p.m. Castle (R)

CBS:
8:00 p.m. How I Met Your Mother (R)
8:30 p.m. How I Met Your Mother (R)
9:00 p.m. The Big Bang Theory (R)
9:30 p.m. Mike & Molly (R)
10:00 p.m. Hawaii Five-O (R)

NBC:
8:00 p.m. America’s Got Talent (R, two hours)
10:00 p.m. Harry’s Law (R)

Fox:
8:00 p.m. Hell’s Kitchen
9:00 p.m. Masterchef (season finale, part one)

CW:
8:00 p.m. Gossip Girl (R)
9:00 p.m. One Tree Hill (R)

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TV TIDBITS:
Notes of Interest

More Leverage:
TNT has renewed drama Leverage for a fifth season, with an order for 15 new episodes to begin airing in summer 2012. After the show’s Aug. 28 summer finale, Leverage will return to finish up its fourth season with new episodes in November and December. Comparably, Leverage has grown year-to-year by 10 percent in total viewers (4.8 million), six percent in adults 18-49 and nine percent in adults 25-54 (2.3 million).

Breaking Bad to Conclude on AMC:
AMC has given critically acclaimed drama Breaking Bad a 16-episode order for its final season. Production is set to begin in early 2012, with the air dates yet to be determined.

Hard Times for RJ Berger:
MTV has canceled scripted comedy The Hard Times of RJ Berger after two low-rated seasons. Results on Monday this past season (Viewers: 963,000; A18-49: 0.4 rating) were considerably below former occupants Skins (Viewers: 1.39 million; A18-49: 0.6) and Teen Wolf (Viewers: 1.66 million; A18-49: 0.6), which has a confirmed pickup for a second season. 

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TV TRIVIA TIME:
A Mel Brooks Production

Note: To respond to the trivia, please click HERE.

Which one of the following sitcoms was created by Mel Brooks?

a) Car 54, Where Are You?
b) Hogan’s Heroes
c) Holmes and Yoyo
d) Soap
e) When Things Were Rotten

The answer to Thursday’s question…

Where was the character of Brenda Walsh shopped off when Shannen Doherty exited long-running Beverly Hills, 90210 in 1994?

a) Athens
b) Berlin
c) Edinburgh
d) London
e) Paris

Is: d) London. Shannen Doherty as Brenda was not seen again until the first season of revival 90210 in the 2008-09 season.

Current kudos goes to:
Don Abel, Michelle Yarborough-Bauer, John Beadle, Gerry Bixenspan, Kimay Bloch, Barbara Bloomfield, Jordan Breslow, John Brooker, Larry Collins, Tom Condosta, Larry Corsa, Andy Ehlen, John Ferlazzo, Michael Fruchtman, Todd Galloway, Gail Goins, Maureen Goldman, Martha Gonzalez, Brad Hight, Gordon Howard, Bob Ingersoll, David Jackino, Ken Jobe, Kevin Jones, Deb Kainer, Adrian Kimberly, Kristopher Koller, Synda Kollman, Steven Kurtzer, Katie Kuyper, Mark Misiano, Paul Neace, Keri O’Keeffe, Joe Pedri, Alan Perris, Jodi Perris, Gordon Purcell, Colleen Roth, David Ruckman, Barry Singer, Michelle Stanton, Kristen Strauss, Joe Swaney, Carol Teichman, Nina Lisa Tomlinson, Terry Vandergrift, Larry Weinstock, Abbott Wool, Ted Zavales