The Programming Insider: Monday 7/25/11 | Adweek The Programming Insider: Monday 7/25/11 | Adweek
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The Programming Insider: Monday 7/25/11

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In Today's Issue:


Prime-Time Ratings:
Weekend Results

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:
Frankly Mr. TV, I Don’t Give a Damn!

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PRIME-TIME RATINGS:
Weekend Highlights

Friday 7/22/11
Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).

Household Rating/Share
CBS: 4.0/ 8, NBC: 2.9/ 5, ABC: 2.6/ 5, Fox: 1.5/ 3, CW: 0.5/ 1

Total Viewers:
CBS: 6.08 million, NBC: 4.24, ABC: 4.12, Fox: 2.26, CW: 985,000

Adults 18-49:
ABC: 1.1 rating/4 share, CBS and NBC: 1.0/ 4 each, Fox: 0.6/ 2, CW: 0.4/ 1

Note: Any prior rating results are based on the final nationals.  Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

Ratings Breakdown:
CBS was the most-watched network on this fourth Friday in July (and tied for second overall among adults 18-49) with its combination of Canadian drama Flashpoint (#1, 6.18 million; A18-49: #1, 1.1 rationg/5 share at 8 p.m.) and repeats of CSI: NY (Viewers: #1, 5.97 million; A18-49: #3, 0.9/ 3) and Blue Bloods (Viewers: #1, 6.09 million; A18-49: #3, 0.8/ 3) from 9-11 p.m.  First among adults 18-49 (with just a 1.1 rating in the demo) was ABC’s lineup of a repeat of Shark Tank at 8 p.m. (Viewers: #2, 3.80 million; A18-49: #2, 1.0/ 4), followed by Primetime: What Would You Do? (Viewers: #3, 4.21 million; A18-49: #1, 1.1/ 4) and 20/20 (Viewers: #3, 4.36 million; A18-49: #2, 1.2/ 4) from 9-11 p.m.  At press time, ABC has still not confirmed what it will air in the Friday 8 p.m. hour now that Shark Tank has been pushed back until midseason.

In time period premiere news, an encore telecast of The CW’s Nikita finished a distant fifth in the 8 p.m. hour, with 1.00 million viewers and a 0.4/ 2 among adults 18-49.  That led into a repeat of Supernatural at 970,000 viewers (#5) and a 0.4/ 1 in the demo (#5) at 9 p.m.  Comparably, Nikita is similar to the recent repeats of concluded Smallville and will probably perform at Smallville levels next season.

Elsewhere, NBC populated the night with a repeat of Who Do You Think You Are? (Viewers: #3, 3.25 million; A18-49: #3, 0.7/ 3 at 8 p.m.), which returns in midseason, followed by two-hours of Dateline at 4.73 million viewers (#2) and a first-place 1.2/ 4 in the demo from 9-11 p.m.  Here is the half-hour breakdown:

Dateline (NBC)
9:00 p.m. – Viewers: 4.15 million (#3), A18-49: 1.0/ 4 (#2)
9:30 p.m. – Viewers: 4.36 million (#2), A18-49: 1.0/ 3 (#1t)
10:00 p.m. – Viewers: 4.93 million (#2), A18-49: 1.3/ 4 (#1)
10:30 p.m. – Viewers: 5.48 million (#2), A18-49: 1.5/ 5 (#1)

Fox capped off the evening with repeats of Bones (Viewers: #4, 2.71 million: A18-49: #4, 0.6/ 2) and House (Viewers: #4, 1.81 million; A18-49: #4, 0.5/ 2).

Source: Nielsen Media Research data (R = repeat)


Saturday 7/23/11
Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).

Household Rating/Share
CBS: 3.4/ 7, NBC: 2.1/ 4, ABC: 1.9/ 4, Fox: 1.6/ 3

Total Viewers:
CBS: 5.01 million, ABC: 3.28, NBC: 3.08, Fox: 2.54

Adults 18-49:
ABC: 1.0 rating/4 share, Fox: 0.8/ 3, CBS: 0.7/ 3, NBC: 0.6/ 2

Note: Any prior rating results are based on the final nationals.  Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

Ratings Breakdown:
CBS was the most-watched network on this typically mundane Saturday, while ABC finished first among adults 18-49.  But neither network, as usual, had anything to boast about.  CBS aired repeats of NCIS: Los Angeles (Viewers: #1, 3.93 million; A18-49: #3, 0.5 rating/2 share) and NCIS (Viewers: #1, 5.95 million; A18-49: #2t, 0.7/ 3) from 8-10 p.m., followed by long-running 48 Hours Mystery at 5.15 million viewers (#1) and a 0.9/ 3 in the demo (#3) at 10 p.m.  A repeat of theatrical Harry Potter and the Sorcerer’s Stone on ABC finished second overall in total viewers (3.28 million) and first among adults 18-49 (#1: 1.0/ 4) from 8-11 p.m.

Elsewhere, two repeat episodes of Cops on Fox (Viewers: #2, avg. 3.15 million; A18-49: #1, avg. 0.9/ 4 from 8-9 p.m.) led into encore telecasts of Family Guy (Viewers: #4, 2.09 million; A18-49: #2, 0.8/ 3) and The Cleveland Show (Viewers: #4, 1.79 million; A18-49: #3, 0.7/ 3 ) from 9-10 p.m.  And NBC filled the evening with repeats of Who Do You Think You Are? (Viewers: #4, 2.01 million; A18-49: #4, 0.4/ 2), which returns in midseason, Law & Order: Criminal Intent (Viewers: #3, 2.67 million; A18-49: #4, 0.5/ 2) and Law & Order: SVU (Viewers: #2, 4.56 million; A18-49: #2, 1.0/ 3).

Source: Nielsen Media Research data (R = repeat)


Sunday 7/24/11
Note: The following results are based on the metered markets.

Household Rating/Share
CBS: 4.3/ 8, ABC: 2.8/ 5, NBC: 2.8/ 5, Fox: 1.9/ 3

Note: The year-to-year percent comparisons are not available today. The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, July 24, 2011.

Yesterday’s Winners:
60 Minutes (CBS), Big Brother (CBS)

Yesterday’s Losers:
The Marriage Ref (NBC)

Ratings Breakdown:
CBS led the Sunday overnights, with an advantage over second-place ABC and NBC of a noticeable 54 percent.  Fourth was a night of all repeats on Fox.  Seventy-three percent of last night’s lineup, in fact, were encore telecasts.

In series-premiere news, non-scripted Same Name on CBS, featuring David Hasselhoff, opened with a dominant 3.5 rating/6 share at 9 p.m.   While retention out of the 8:30 p.m. portion of lead-in Big Brother (4.3/ 7) was an acceptable 81 percent, a 3.5 is…well…still only a mid-3 overnight rating.  Overall, Big Brother finished first in the 8 p.m. hour with a 4.5/ 8.  Note to Allison Grodner: the ongoing “Brenchel” romance is an absolute riot!

Earlier in the evening on CBS was granddaddy 60 Minutes at a 6.1/12, which was the highest rated series of the evening in the overnights.  At 10 p.m., a repeat of CSI: Miami finished first with a 3.3/ 6.

Excluding canceled The Marriage Ref, NBC was in all repeats last night.  An encore of Dateline (#2: 3.3/ 6 at 7 p.m.) led into a second-place 2.8/ 5 in the overnights for a two-hour repeat of America’s Got Talent from 8-10 p.m.  The Marriage Ref was third at 10 p.m. with a 2.3/ 4.

Elsewhere, the remainder of the lineup was repeat telecasts.  ABC aired America’s Funniest Home Videos (#3: 3.0/ 6), Extreme Makeover: Home Edition (#3: 2.7/ 5), Castle (#3: 2.6/ 5), and Body of Proof (#2: 2.8/ 5).  And Fox populated the night with American Dad (#4: 1.2/ 2), Bob’s Burgers (#4: 1.2/ 2), which returns in midseason, The Simpsons (#4: 2.3/ 4), The Cleveland Show (#4: 1.9/ 3), Family Guy (#4: 2.3/ 4), and another episode of American Dad (#4: 2.2/ 4).  Castle and Body of Proof, of course, will move into their regularly scheduled time periods (Castle: Monday 10 p.m.; Body of Proof: Tuesday 10 p.m.) once the season begins in September.  Countdown to the start of the new TV season: 56 days.

Source: Nielsen Media Research data

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RATINGS BOX:
What’s Hot/What’s Not

Premios Juventud Leads Univision to Victory:
Annual youth awards show Premios Juventud lifted Univision to victory on Thursday, July 20 among adults 18-49 (2.6 million), adults 18-34 (1.6 million), men 18-49 (1.1 million), men 18-34 (612,000), women 18-49 (1.6 million), women 18-34 (961,000), kids 2-11 (667,000), teens 12-17 (342,000), and persons 12-34 (1.9 million).  Univision held a strong advantage over its closest competitor on Thursday night, delivering 78 percent more adult 18-34 viewers (+687,000) and 14 percent more adult 18-49 viewers (+316,000) than CBS (which included summer favorite Big Brother).

Cable Scorecard – Thursday, July 21:
The sophomore season finale of Swamp People on History moved into the top spot in prime time in both total viewers adults 18-49.  USA dramas Burn Notice and compatible Suits followed, with the return of game show Family Brain Surge on Nickelodeon fourth overall in total viewers, with 2.51 million.

Here are the results, ranked in order of total viewers, for Thursday, July 21:

Swamp People (History, 9 p.m.) – Viewers: 5.52 million (#1 overall), A18-49: 1.5 (#1 overall) – season finale
Burn Notice (USA, 9 p.m.) – Viewers: 5.39 million (#2), A18-49: 1.5 rating (#2t)
Suits (USA, 10 p.m.) – Viewers: 4.38 million (#3), A18-49: 1.5 (#2t)
Family Brain Surge (Nick at Nite, 8 p.m.) – Viewers: 2.51 million (#4), A18-49: 0.4 (#12t)
Real Housewives of New York City (Bravo, 10 p.m.) – Viewers: 2.45 million (#5), A18-49: 1.1 (#3)
Impact Wrestling (Spike) – Viewers: 1.79 million (#6), A18-49: 0.5 (#10t)
The First 48: Missing Persons (A&E, 10 p.m.) – Viewers: 1.77 million (#7), A18-49: 0.6 (#7t)
Top 20 Most Shocking (truTV) – Viewers: 1.47 million (#8), A18-49: 0.6 (#7t)
Wilfred (FX, 10 p.m.) – Viewers: 1.44 million (#9), A18-49: 0.7 (#4t)
Futurama (Comedy Central, 10 p.m.) – Viewers: 1.41 million (#10t), A18-49: 0.7 (#4t)
House Hunters (HGTV, 10 p.m.) – Viewers: 1.41 million (#10t), A18-49: 0.4 (#12t)
NY Ink (TLC, 10 p.m.) – Viewers: 1.38 million (#12), A18-49: 0.7 (#4t)
Ancient Aliens (History, 10 p.m.) – Viewers: 1.29 million (#13), A18-49: 0.4 (#12t)
World’s Dumbest (truTV, 9 p.m.)– Viewers: 1.27 million (#14), A18-49: 0.6 (#7t)
Selling New York (HGTV, 9 p.m.) – Viewers: 1.18 million (#15), A18-49: 0.3 (#19t)
Extreme Chef (Food Network, 10 p.m.) – Viewers: 1.11 million (#16), A18-49: 0.5 (#10t)
Sons of Guns (Discovery, 10 p.m.) – Viewers: 1.09 million (#17), A18-49: 0.4 (#12t)
Alaskan Monster Hunt (Discovery, 9 p.m.) – Viewers: 1.06 million (#18), A18-49: 0.3 (#19t)
World’s Dumbest (truTV, 8 p.m.)– Viewers: 1.03 million (#19), A18-49: 0.4 (#12t)
Louie (FX, 10:30 p.m.) – Viewers: 869,000 (#20), A18-49: 0.4 (#12t)

Source: Nielsen Media Research data

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ON THE AIR TONIGHT:
Prime-Time Programming Options

Monday 7/25/11

ABC:

8:00 p.m. The Bachelorette
10:00 p.m. Extreme Makeover: Weight Loss Edition (season finale)

CBS:
8:00 p.m. How I Met Your Mother (R)
8:30 p.m. Mike & Molly (R)
9:00 p.m. Two and a Half Men (R)
9:30 p.m. Mike & Molly (R)
10:00 p.m. Hawaii Five-O (R)

NBC:
8:00 p.m. America’s Got Talent (R)
9:00 p.m. Law & Order: Criminal Intent (R)
10:00 p.m. Harry’s Law (R)

Fox:
8:00 p.m. Masterchef (R)
9:00 p.m. Masterchef

CW:
8:00 p.m. Gossip Girl (R)
9:00 p.m. One Tree Hill (R)

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TV TIDBITS:
Notes of Interest

Upcoming on A&E:
A&E will begin production in August on Stephen King’s Bag of Bones, a four-hour miniseries that tells the story of a grieving novelist (Pierce Brosnan) who becomes involved in a custody battle between the daughter of an attractive young widow and the child’s wealthy grandfather.  The two-night event from Sony Pictures Television is slated to begin in fourth quarter 2011.

BBC America Programming Update:
BBC America has ordered two new nonscripted series: Would You Rather With Graham Norton and Hard Drive With Richard Hammond.  Described as a comedy game show, Would You Rather With Graham Norton will test the wits of the best U.S. comics and will premiere later this year as part of BBC America’s comedy franchise, The Ministry of Laughs Hard Drive With Richard Hammond will feature the Top Gear host traveling the country and competing with local experts driving some of America’s toughest and most extraordinary vehicles.

Also in development at BBC America are James May’s Main Lab U.S., Auto Biography, Battlemondo, No Kitchen Required, and Shock Therapy, which attempts to help addicted young people by pairing them with an extreme version of themselves in order to “shock” them to change their lives and habits for the better.

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TV TRIVIA TIME
Frankly Mr. TV, I Don’t Give a Damn!

Note: To respond to the trivia, please click HERE. Do not click Reply

Which one of the following series was shot on the same set as the Atlanta scenes in 1939 theatrical classic Gone With the Wind?

a) The Andy Griffith Show
b) Father Knows Best
c) Gunsmoke
d) I’ll Fly Away
e) The Wonder Years

The answer to Friday’s question...

Who played Barney Miller’s wife in the critically acclaimed 1975-82 sitcom?

a) Barbara Barrie
b) Lainie Kazan
c) Linda Lavin
d) Anne Meara
e) Susan Sullivan

Is: a) Barrie Barrie, who played Elizabeth Miller.   When the comedy abandoned Barney’s home life after the first season, Barrie (and the actors playing Barney’s daughter Rachael and son David) were phased out.

Current kudos go to:
John Beadle, Gerry Bixenspan, Barbara Bloomfield, Kevin Brault, John Carlo, Larry Cauble, Steve Clements, Bruce Cohen, Larry Collins, Audrey Davis, Robert Eisenstaedt, Michael Fruchtman, Todd Galloway, Maureen Goldman, Robert Gori, Michelle Harrington, Brad Hight, Bob Ingersoll, David Jackino, Ken Jobe, Mary Kalnin, Marie LeFevre Karp, Kathryn Kieser, Synda Kollman, Cathy Looze, Tony Naldrett, Jodi Perris, Michael Ratliffe, Colleen Roth, David Ruckman, Anthony Salerno, Carly Schinzing, Michelle Stanton, Phyllis Stewart, Ronnie Tallant, Carol Teichman, Larry Weinstock, Abbott Wool