Pre-season Football Leads Fox to Overnight Thursday Victory | Adweek Pre-season Football Leads Fox to Overnight Thursday Victory | Adweek
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The Programming Insider: Friday 8/19/11

Pre-season football gives Fox the win
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In Today's Issue:



Prime-Time Metered Market Thursday Ratings:
Preseason Football Leads Fox to Victory

Ratings Box:
What’s Hot/What’s Not

On the Air This Weekend:
Prime-Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:
“I’m a Survivor”

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PRIME-TIME METERED MARKET THURSDAY RATINGS:
Preseason Football Leads Fox to Victory

Thursday 8/18/11

Household Rating/Share
Fox: 5.8/11, CBS: 4.2/ 7, ABC: 3.1/ 5, NBC: 2.0/ 3, CW: 0.7/ 1

Note" the comparisons to one year earlier were not available today.

-Yesterday’s Winners:
Exhibition Football: Eagles vs. Steelers (Fox), The Big Bang Theory R (CBS), Big Brother (CBS)

-Yesterday’s Losers (excluding repeats):
Expedition Impossible (ABC)

Ratings Breakdown:
The Eagles vs. Steelers NFL Exhibition match-up on Fox won this third Thursday in August, with an estimated 5.8 rating/10 share in the overnights from 8:15-11 p.m. Earlier in the evening was the Pre-Game at an estimated 4.9/10 from 8-8:15 p.m. Results for any live sporting event are approximate.

Demo friendly Big Brother, which is enjoying a stellar summer season both creatively and by the numbers, was the top-rated show on CBS with a 4.7/ 8 from 9-10 p.m. Comparably, that built on a repeat of lead-in Rules of Engagement (#2: 3.8/ 7 at 8:30 p.m.) by 24 percent and is expected to win the evening among adults 18-49. For more news on Rules of Engagement, see TV Tidbits below.

Earlier in the evening on CBS was a repeat of multi Emmy nominated The Big Bang Theory at a second-place 4.8/ 9 at 8 p.m., which only proves its upcoming positive value in off-network syndication. At 10 p.m., a repeat of The Mentalist finished at an atypical second (behind football), with a 3.7/ 7.

ABC ranked in the distant No. 3 spot with its line-up of Wipeout (#3: 3.6/ 7), which is not the summer hit it once was due to the exposure all season, on-the-fence Expedition Impossible (#3: 2.7/ 5), and Canadian drama Rookie Blue (#3: 3.2/ 6). Chances are we will not be seeing either Expedition Impossible back for season two.

The rest of the evening was populated with all repeats. NBC aired encore telecasts of Community (#4: 1.6/ 3), Parks and Recreation (#4: 1.4/ 4), The Office (#4: 2.0/ 3), 30 Rock (#4: 1.8/ 3) and Law & Order: SVU (#4: 2.5/ 5). And The CW ran encore telecasts of The Vampire Diaries (#5: 0.8/ 2) and failed reality/competition Plain Jane (#5: 0.7/ 1), which did not deserve a second airing.  With only 31 days until the official start of the new TV season, here is a reminder of what lies ahead:

ABC
8:00 p.m.: CHARLIE’S ANGELS
9:00 p.m.: Grey’s Anatomy
10:00 p.m.: Private Practice

CBS
8:00 p.m.: The Big Bang Theory
8:30 p.m.: HOW TO BE A GENTLEMAN
9:00 p.m.: PERSON OF INTEREST
10:00 p.m.: The Mentalist

NBC
8:00 p.m.: Community
8:30 p.m.: Parks and Recreation (new time)
9:00 p.m.: The Office
9:30 p.m.: WHITNEY
10:00 p.m.: PRIME SUSPECT

Fox
8:00 p.m.: THE X FACTOR (Results Show)
9:00 p.m.: Bones

The CW
8:00 p.m.: The Vampire Diaries
9:00 p.m.: THE SECRET CIRCLE

Source: Nielsen Media Research data (R = repeat)

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RATINGS BOX:
What’s Hot/What’s Not

Cable Scorecard – Wednesday, Aug. 17:
USA drama Royal Pains moved back into the top position in total viewers, with lead-out Necessary Roughness just three rankings below at No. 4. But the retention out of Royal Pains—78 percent in total viewers, 75 percent in adults 18-49—could have been better. First overall among adults 18-49 was the 10:30 p.m. installment of Storage Wars on A&E at a 2.1 in the demo. In season-finale news, TV Land sitcom Happily Divorced concluded its first season with 1.64 million viewers and a 0.4 among adults 18-49, which demo-wise was right on par with lead-in Hot in Cleveland.

Here are the results, ranked in order of total viewers, for Wednesday, Aug. 17:

Royal Pains (USA) – Viewers: 5.43 million (#1 overall), A18-49: 1.6 rating (#3)
Storage Wars (A&E, 10:30 p.m.) – Viewers: 5.01 million (#2), A18-49: 2.1 (#1)
Storage Wars (A&E, 10 p.m.) – Viewers: 4.58 million (#3), A18-49: 2.0 (#2)
Necessary Roughness (USA) – Viewers: 4.21 million (#4), A18-49: 1.2 (#4t)
Sons of Guns (Discovery) – Viewers: 2.23 million (#5), A18-49: 1.0 (#6)
You Don’t Know Dixie (History) – Viewers: 2.18 million (#6), A18-49: 0.6 (#9t)
The Challenge Rivals (MTV) – Viewers: 1.99 million (#7), A18-49: 1.2 (#4t)
Operation Repo (truTV, 9 p.m.) – Viewers: 1.83 million (#8), A18-49: 0.8 (#7)
Hot in Cleveland (TV Land) – Viewers: 1.77 million (#9), A18-49: 0.4 (#14t)
South Beach Tow (truTV) – Viewers: 1.71 million (#10), A18-49: 0.7 (#8)
Happily Divorced (TV Land) – Viewers: 1.64 million (#11), A18-49: 0.4 (#14t) – season finale
Dude What Would Happen (Cartoon Network) – Viewers: 1.41 million (#12), A18-49: 0.1 (#30t)
Rescue Me (FX) – Viewers: 1.39 million (#13), A18-49: 0.6 (#9t)
Dance Moms (ABC Family) – Viewers: 1.36 million (#14), A18-49: 0.5 (#11t)
Destroy Build Destroy (Cartoon Network) – Viewers: 1.27 million (#15), A18-49: 0.1 (#30t)
Melissa & Joey (ABC Family) – Viewers: 1.14 million (#16), A18-49: 0.5 (#11t)
Ghost Hunters International (Syfy) – Viewers: 1.11 million (#17), A18-49: 0.4 (#14t)
One Man Army (Discovery) – Viewers: 1.03 million (#18), A18-49: 0.5 (#11t)
Melissa & Joey (ABC Family) – Viewers: 979,000 (#19), A18-49: 0.4 (#14t)
I Didn’t Know I Was Pregnant (Discovery Health, 9 p.m.) – Viewers: 919,000 (#20), A18-49: 0.4 (#14t)
Legend Quest (Syfy) – Viewers: 909,000 (#21), A18-49: 03 (#21t)
Deadliest Warrior (Spike TV) – Viewers: 893,000 (#22), A18-49: 0.4 (#14t)
I Didn’t Know I Was Pregnant (Discovery Health, 9:30 p.m.) – Viewers: 851,000 (#23), A18-49: 0.4 (#14t)
Outrageous Kid Parties (TLC, 10:30 p.m.) – Viewers: 803,000 (#24), A18-49: 0.3 (#21t)
Outrageous Kid Parties (TLC, 10 p.m.) – Viewers: 742,000 (#25), A18-49: 0.3 (#21t)
Rocco’s Dinner Party (Bravo) – Viewers: 741,000 (#26), A18-49: 0.3 (#21t)
State of Georgia (ABC Family, 9 p.m.) – Viewers: 738,000 (#27), A18-49: 0.3 (#21t)
State of Georgia (ABC Family, 9:30 p.m.) – Viewers: 587,000 (#28), A18-49: 0.2 (#26t)
Bedbug Apocalypse (Animal Planet) – Viewers: 587,000 (#29), A18-49: 0.2 (#26t)
Confessions: Animal Hoarding (Animal Planet, 10 p.m.) – Viewers: 406,000 (#30), A18-49: 0.2 (#26t)
Famous Food (Food Network) – Viewers: 359,000 (#31), A18-49: 0.2 (#26t)
Confessions: Animal Hoarding (Animal Planet, 9 p.m.) – Viewers: 348,000 (#32), A18-49: 0.1 (#30t)
Ton of Cash (VH1) – Viewers: 312,000 (#33), A18-49: 0.2 (#26t)
The Franchise: A Season with the San Francisco Giants (Showtime) – Viewers: 110,000 (#324, A18-49: 0.0 (#34t)
Inside NASCAR (Showtime) – Viewers: 68,000 (#35), A18-49: 0.0 (#34t)

Source: Nielsen Media Research data (R = repeat)

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ON THE AIR THIS WEEKEND:
Prime-Time Programming Options

Friday 8/19/11

ABC:
8:00 p.m. Shark Tank (R)
9:00 p.m. Karaoke Battle U.S.A.
10:00 p.m. 20/20

CBS:
8:00 p.m. Flashpoint (season finale)
9:00 p.m. CSI: NY (R)
10:00 p.m. Blue Bloods (R)

NBC:
8:00 p.m. Friends With Benefits
8:30 p.m. Friends With Benefits
9:30 p.m. Dateline (two hours)

Fox:
8:00 p.m. NFL Football Pre-Game
8:30 p.m. NFL Pre-Season Game: Atlanta at Jacksonville

CW
8:00 p.m. Nikita (R)
9:00 p.m. Supernatural (R)


Saturday 8/20/11

ABC:
8:00 p.m. Movie – Phineas and Ferb The Movie: Across The 2nd Dimension
10:00 p.m. Rookie Blue (R)

CBS:
8:00 p.m. CSI (R)
9:00 p.m. Criminal Minds (R)
10:00 p.m. 48 Hours Mystery (R)

NBC:
8:00 p.m. 2011 U.S. Gymnastics Championship
10:00 p.m. Law & Order: SVU (R)

Fox:
8:00 p.m. Cops (R)
8:30 p.m. Cops (R)
9:00 p.m. Family (R)
9:30 p.m. The Cleveland Show (R)


Sunday 8/21/11

ABC:
7:00 p.m. America’s Funniest Home Videos (R)
8:00 p.m. Extreme Makeover: Home Edition (R)
9:00 p.m. 20-20 – The Sixth Sense

CBS:
7:00 p.m. 60 Minutes 
8:00 p.m. Big Brother
9:00 p.m. Same Name
10:00 p.m. The Good Wife (R)

NBC:
7:00 p.m. Dateline 
8:00 p.m. NFL Pre-Season Football Post game
8:08 p.m. NFL Pre-Season Football: San Diego at Dallas

Fox:
7:00 p.m. American Dad (R)
7:30 p.m. Bob’s Burgers (R)
8:00 p.m. The Simpsons (R)
8:30 p.m. The Cleveland Show (R)
9:00 p.m. Family Guy (R)
9:30 p.m. In the Flow With Affion Crockett

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TV TIDBITS:
Notes of Interest

Perception on TNT:
TNT has begun production on the first of 10 episodes of a new scripted drama called Perception, which tells the story of an eccentric neuroscientist who helps solve complex criminal cases. Eric McCormack, Rachael Leigh Cook, Arjay Smith and Kelly Rowan star. It premieres in summer 2012.

CBS Pulls Same Name:
CBS has removed summer entry Same Name, which featured a celebrity and everyday person with the same name switching lives, from the line-up. Stepping into the Sunday 9 p.m. hour immediately will be repeats of The Good Wife on its new night and time.

Speaking of CBS:
The network has delayed the return of Rules of Engagement for two weeks. Originally slated to debut on Sept. 24, the sitcom has been pushed back to Saturday, Oct. 8 at 8 p.m. ET/PT to begin burning off the new batch of original (and, no doubt, final) episodes.

The Ultimate Fighter to Conclude on Spike TV:
Veteran The Ultimate Fighter, which will be heading into its 14th edition, will officially conclude on Spike TV next season. 
 

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TV TRIVIA TIME:
“I’m a Survivor”

Note: To respond to the trivia, please click HERE.

Which one of the following sitcom featured an opening theme song called “I’m a Survivor”?

a) Alice
b) Family Ties
c) Rhoda
d) Reba
e) Roseanne

The answer to Wednesday’s question…

We all, of course, remember Leonard Nimoy as Mr. Spock on classic sci-fi drama Star Trek. But who was initially offered the role?

a) Michael Cole
b) Bill Daily
c) Martin Landau
d) Michael Landon
e) Lyle Waggoner

Is: c) Martin Landau, who appeared on Mission: Impossible instead (and was ironically replaced by Leonard Nimoy three years into the series’ run).

Current kudos goes to:
Mark Amato, Gerry Bixenspan, Barbara Bloomfield, John Brooker, Larry Collins, Michael Fruchtman, Maureen Goldman, Bob Ingersoll, David Jackino, Mary Kinoshita, Steven Kurtzer, Francine Purcell, Gordon Purcell, Lisa Tatum-Roehrig, David Ruckman, Maxine Shulman, Michelle Stanton, Ted Zavales