Macy’s 4th of July Fireworks Spectacular Ignites NBC | Adweek Macy’s 4th of July Fireworks Spectacular Ignites NBC | Adweek
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The Programming Insider: Fireworks Ignite NBC

ABC fills 4th of July evening with repeats
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In Today's Issue:


Prime-Time Metered Market Monday Ratings:
The Macy’s 4th of July Fireworks Spectacular Leads NBC to Victory

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:
Fonzie Loves Joanie

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PRIME-TIME METERED MARKET MONDAY RATINGS:The Macy’s 4th of July Fireworks Spectacular Leads NBC to Victory

Monday 7/04/11

Household Rating/Share

NBC: 4.4/ 9, CBS: 3.2/ 6, ABC: 1.8/ 4, Fox: 1.3/ 3, CW: 0.4/ 1

Note: Comparisons to the year-ago period are not available today.

Yesterday’s Winners:
The Macy’s 4th of July Fireworks Spectacular (NBC), Boston Pops Fireworks Spectacular (CBS)

Repeat Count:
85 percent of the schedule were repeat telecasts.

Ratings Breakdown:
NBC finished first in the overnights on this July 4th Monday, with a 37 percent advantage over second-place CBS.  Third overall was an evening of all repeats on ABC, followed by Fox, and The CW, which were also encore telecasts.

In the specials department, the annual Macy’s 4th of July Fireworks Spectacular on NBC led the evening with a 6.2 rating/12 share from 9-10 p.m., building from a 4.9/10 at 9 p.m. to a stellar 7.5/14 at 9:30 p.m.  Comparably, this was up by 22 percent from its year-ago Sunday overnight performance, and it built by 88 percent from a repeat of lead-in America’s Got Talent (#1: 3.3/ 7 at 8 p.m.).  At 10 p.m., an encore telecast of the Macy’s 4th of July Fireworks Spectacular capped off the evening with a second-place 3.7/ 8.

Over at CBS, the annual Boston Pops Fireworks Spectacular won the 10 p.m. hour with a 4.4/ 9 in the overnights, but the Macy’s coverage on NBC one hour earlier had a 41 percent advantage.  Earlier in the evening on CBS were repeats of How I Met Your Mother (#2t, 2.1/ 4), an 8:30 p.m. edition of Mike & Molly (#2: 2.3/ 5), Two and a Half Men (#2: 3.0/ 6), and the regularly scheduled 9:30 p.m. edition of Mike & Molly (#2: 3.1/ 6) from 8-10 p.m.

Elsewhere, ABC filled the evening with repeats of The Bachelorette (#3: 1.8/ 4 from 8-10 p.m.) and Extreme Makeover: Weight Loss Edition (#3: 1.6/ 3 at 10 p.m.).  Fox aired a repeat of Masterchef (#4: 1.5/ 3) and House (#4: 1.1/ 2), and The CW encore telecasts of 90210 (#5: 0.5/ 1) and Gossip Girl (#5: 0.3/ 1).

Source: Nielsen Media Research data

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RATINGS BOX:
What’s Hot/What’s Not

Weekend Rating Results:
While we were enjoying the long holiday weekend, here are how the broadcast networks fared in prime time.  For a listing of the individual program ratings, click on www.pifeedback.com.

Friday 7/01/11

-Total Viewers:
CBS: 5.44 million, ABC: 4.22, NBC: 3.92, Fox: 2.47, CW: 1.42

-Adults 18-49:
ABC: 1.3 rating/5 share, NBC: 0.9/ 3, CBS: 0.8/ 3, Fox: 0.7/ 3, CW: 0.5/ 2

Saturday 7/02/11

-Total Viewers:
CBS: 3.25 million, Fox: 2,79, NBC: 2.48, ABC: 1.85

-Adults 18-49:
Fox: 0.9 rating/4 share, ABC, CBS and NBC: 0.5/ 2 each

Sunday 7/03/11

-Total Viewers:
CBS: 4.72 million, ABC: 3.92, NBC: 3.75, Fox: 2.12

-Adults 18-49:
Fox: 1.0 rating/4 share, NBC: 0.9/ 4, ABC and CBS: 0.7/ 3


Freshman Network Scorecard:
Based on the live plus same results from Monday, June 27 through Thursday, June 30, what follows it a new summer series scorecard:

Extreme Makeover: Weight Loss Edition (ABC) – Monday 10 p.m.
Viewers: 6.30 million (#2 in time period), A18-49: 2.2/ 6 (#1)

Retention out of The Bachelorette (Viewers: 8.27 million, A18-49: 2.2/ 6 from 8-10 p.m.) was 76 percent in total viewers and a very solid 85 percent in the demo.  Based on this solid fit, there is every reason to believe Extreme Makeover: Weight Loss Edition will be back next summer.

Grade: B

101 Ways to Leave a Game Show (ABC) – Tuesday 9 p.m.
Viewers: 5.33 million (#3), A18-49: 1.9/ 5 (#2)

One week earlier, 101 Ways to Leave a Game Show opened with 5.57 million viewers and the same 1.9/ 5 in the demo on June 21.  Considering the competition was the final performance show of the season for NBC’s The Voice (Viewers: 12.79 million; A18-49: 4.4/13), the results could be worse.

Grade: B-

Combat Hospital (ABC) – Tuesday 10 p.m.
Viewers: 4.63 million (#2), A18-49: 1.1/ 3 (#2)

One week earlier, Combat Hospital kicked off with a similar 5.32 million viewers and a 1.2/ 3 among adults 18-49 on June 21.  But retention out of lead-in 101 Ways to Leave a Game Show among adults 18-49 was disappointing at just 58 percent.

Grade: C-

Love in the Wild (NBC) – Wednesday 10 p.m. – series premiere
Viewers: 6.48 million (#2), A18-49: 2.2/ 6 (#1)

While the debut of reality/relationship hour Love in the Wild looks positive on paper, retention out of lead-in America’s Got Talent (Viewers: 13.71 million; A18-49: 4.1/12 at 9 p.m.) was only 47 percent in total viewers and 54 percent among adults 18-49.

Grade: C

Expedition Impossible (ABC) – Thursday 9 p.m.
Viewers: 6.16 million (#2), A18-49: 1.8/ 6 (#1)

One week earlier, Expedition Impossible premiered with 7.18 million viewers and a 2.4/ 7 among adults 18-49 on June 23.  Percent-wise, that was a loss of 14 percent in total viewers and a noticeable 25 percent in the demo.

Grade: B-

Love Bites (NBC) – Thursday 10 p.m.
Viewers: 1.86 million (#3), A18-49: 0.7/ 2 (#3)

Needless to say, this is nothing more than a burn-off measure.

Grade: F

Source: Nielsen Media Research data

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ON THE AIR TONIGHT:
Prime-Time Programming Options

Tuesday 7/05/11

ABC:

8:00 p.m. Wipeout (R)
8:30 p.m. 101 Ways to Leave a Game Show
9:00 p.m. Combat Hospital

CBS:
8:00 p.m. NCIS (R)
9:00 p.m. NCIS: Los Angeles (R)
10:00 p.m. The Good Wife (R)

NBC:
8:00 p.m. America’s Got Talent (R)
9:00 p.m. America’s Got Talent (two hours)

Fox:
8:00 p.m. Masterchef
9:00 p.m. Raising Hope (R)
9:30 p.m. Raising Hope (R)

CW:
8:00 p.m. One Tree Hill (R)
9:00 p.m. Hellcats (R)

Of Note on Cable:
-Teen Mom (MTV): 10 p.m. ET/PT (season premiere)
-Hard Time (National Geographic Channel): 10 p.m. ET/PT (season premiere)

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TV TIDBITS:
Notes of Interest

The CW to Repeat Two Recent Reality Series:
The CW, unfortunately, has no original programming this summer.  But to hopefully fuel some interest in the summer lineup the No. 5 network will air encore telecasts of recent reality/competition Shedding for the Wedding in the Tuesday 9 p.m. hour (out of relocated 90210) beginning on July 19, and repeats of last summer’s Plain Jane, also a nonscripted competition, in the Thursday 9 p.m. hour (out of The Vampire Diaries) beginning on July 21.

NBC Cuts Three Cast Members from Midseason Chelsea Handler Sitcom:
Upcoming NBC comedy Are You There, Vodka?  It’s Me Chelsea, which is slated for midseason, has cut cast members Natalie Morales, Jo Koy, and Angel Laketa Moore due to reported creative issues.  There is no word on updated casting.  Inspired by Chelsea Handler's autobiographical book of the same name, Are You There, Vodka?  It’s Me Chelsea focuses on a highly opinionated single young woman in her 20s (Laura Prepon) who works as a cocktail waitress.

Glee Casting News:
Another actor losing his regularly scheduled series role who is, no doubt, considerably more familiar is Chord Overstreet from Glee, who plays Sam.  Overstreet could pop in on an occasional basis, but he will not longer be actively involved with Glee.  Darren Criss (Blaine) and Harry Shum, Jr. (Mike) have, however, been upgraded to series regulars.

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TV TRIVIA:
Fonzie Loves Joanie

Note: To respond to the trivia, please click HERE. Do not click Reply.

What was Fonzie’s nickname for Joanie on long-running sitcom Happy Days?

a) Cupcake
b) Princess
c) Shortcake
d) Short Stuff
e) Small Fry

The answer to Friday’s question…

Which one of the following sitcoms featured the characters at a 4th of July parade in the final episode?

a) Alice
b) Brooklyn Bridge
c) Dharma & Greg
d) Roseanne
e) The Wonder Years

Is: e) The Wonder YearsIt was that 4th of July parade that we learned of the upcoming passing of Kevin’s (Fred Savage) father Jack (Dan Lauria).

Current kudos goes to:
Steve Albright, Joelle Alexander, John Beadle, Bert Benoliel, Lauren Bergman, Larry Collins (2x), Tom Condosta, Jamie Czarnezki, Joseph DiVincenzo, Andy Ehlen, John Ferlazzo, Michael Fruchtman, Kevin Harlan, Heidi Hoffmeister, David Jackino, Marie LeFevre Karp, Charmaine Leary, Steven Kurtzer, Maureen Goldman, Jodi Perris, Francine Purcell, Lisa Tatum Roehrig, Mary Ryan, Molly Shaw, David Shearer, Michelle Stanton, Michelle Stavrou, Kristen Strauss, Joe Swaney, Abbott Wool