The Programming Insider: CBS Leads; Still Solid 'Big Brother' | Adweek
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The Programming Insider: CBS Leads; Still Solid 'Big Brother'

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In Today's Issue


Prime-Time Metered Market Thursday Ratings:
CBS Leads; Still Solid Big Brother

Ratings Box:
What’s Hot/What’s Not

On the Air This Weekend:
Prime-Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:
A Different Irene

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PRIME-TIME METERED MARKET THURSDAY RATINGS:
CBS Leads; Still Solid Big Brother

Thursday 7/14/11

Household Rating/Share

CBS: 4.2/ 8, ABC: 3.5/ 6, Fox: 3.2/ 6, NBC: 1.6/ 3, CW: 0.8/ 1

Percent Change From the Year-Ago Evening (Thursday 7/15/10):
CBS and CW: -11 each, Fox: -16, ABC: -20, NBC: -33

Yesterday’s Winners:
The Big Bang Theory R (CBS), Big Brother (CBS)

Yesterday’s Losers (excluding repeats):
Love Bites (NBC)

Ratings Breakdown:
CBS led this second Thursday in July, but all five broadcast networks declined by double-digit percentages from the year-ago evening.  Third overall was ABC, followed by Fox and The CW.  Forty-six percent of last night’s line-up was in repeats.

CBS opened the evening with a repeat of Emmy-nominated The Big Bang Theory (#1: 4.7 rating/9 share at 8 p.m.), which also garnered a nomination for Johnny Galecki, followed by an encore telecast of Saturday-bound Rules of Engagement at a third-place 3.7/ 7 at 8:30 p.m.  Once Rules moves into the Saturday 8 p.m. half hour this fall, it is only to burn off the additional episodes Sony Pictures Television is producing for off-network syndication.  Next was the first live eviction episode of Big Brother (#1: 4.5/ 8 at 9 p.m.—so long, Keith), followed by a repeat of The Mentalist at a first-place 4.1/ 7 in the overnights at 10 p.m.  Comparably, Big Brother was right on par with one year earlier and is expected to lead the evening among adults 18-49.

Opposite Big Brother, recently introduced Expedition Impossible on ABC dipped to a series-low 3.0/ 5 at 9 p.m., which was 23 percent below lead-in Wipeout (#3: 3.9/ 7 at 8 p.m.).  Canadian drama Rookie Blue, which will be back on ABC next summer, finished second at 10 p.m. with a 3.6/ 7.  Comparably, that built by 24 percent from the 9:30 p.m. portion of Expedition Impossible (#2: 2.9/ 5).

Over at Fox, the live So You Think You Can Dance Results Show finished second at 8 p.m., with a 4.2/ 8 in the overnights.  Compared to the year-ago evening (4.4/ 8 on July 15, 2010), that was a decrease of 5 percent.  Next on Fox was a repeat of Glee, which anchors Tuesday again next season, at a third-place 2.2/ 4.

Elsewhere, repeats of NBC sitcoms Community (#4: 1.6/ 3), which was snubbed by the Emmys; Parks and Recreation (#4: 1.4/ 3); The Office (#4: 1.8/ 3); and 30 Rock (#4: 1.7/ 3) led into another burn-off episode of clinker Love Bites (#3: 1.5/ 3 at 10 p.m.).  The CW, which has no original programming this summer, aired encore telecasts of The Vampire Diaries (#5: 0.8/ 2) and Nikita (#5: 0.9/ 1).  As a reminder, Nikita moves into the Friday 8 p.m. hour this fall.

Source: Nielsen Media Research data (R = repeat)

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RATINGS BOX:
What’s Hot/What’s Not

Cable Scorecard – Wednesday, July 13:
There were two series premieres on this evening: docudrama Roseanne’s Nuts on Lifetime, featuring the former sitcom star, and One Man Army on Discovery.  Roseanne’s Nuts was sampled with 1.64 million viewers (No. 7 out of 33 entries) and a 0.7 rating among adults 18-49 (tied for No. 5) at 9 p.m.  One Man Army launched with 752,000 viewers (#20) and a 0.3 in the demo (tied for No. 21).  USA scripted dramas Royal Pains and Necessary Roughness continue to dominate, but Necessary Roughness dipped by a noticeable 930,000 viewers (and 15 percent among adults 18-49).  Over at TV Land, full adult 18-49 retention for new Fran Drescher sitcom Happily Divorced out of Hot in Cleveland means a renewal is in the cards.

Here are the results, ranked in order of total viewers, for Wednesday, July 13:

Royal Pains (USA) – Viewers: 4.92 million (#1 overall), A18-49: 1.3 rating (#1)
Necessary Roughness (USA) – Viewers: 3.99 million (#2), A18-49: 1.1 (#2)
Franklin & Bash (TNT) – Viewers: 2.55 million (#3), A18-49: 0.7 (#5t)
Hot in Cleveland (TV Land) – Viewers: 2.00 million (#4), A18-49: 0.4 (#14t)
ESPY Awards (ESPN) – Viewers: 1.98 million (#5), A18-49: 1.0 (#3)
Rescue Me (FX) – Viewers: 1.65 million (#6), A18-49: 0.7 (#5t) – season premiere
Roseanne’s Nuts (Lifetime, 9 p.m.) – Viewers: 1.64 million (#7), A18-49: 0.7 (#5t)
The Challenge Rivals (MTV) – Viewers: 1.62 million (#8), A18-49: 0.9 (#4)
Happily Divorced (TV Land) – Viewers: 1.55 million (#9), A18-49: 0.4 (#14t)
Toddlers & Tiaras (TLC) – Viewers: 1.53 million (#10), A18-49: 0.5 (#12t)
Operation Repo (truTV, 9 p.m.) – Viewers: 1.52 million (#11), A18-49: 0.5 (#12t)
Roseanne’s Nuts (Lifetime, 9:30 p.m.) – Viewers: 1.49 million (#12), A18-49: 0.6 (#8t)
Restaurant: Impossible (Food Network) – Viewers: 1.39 million (#13), A18-49: 0.6 (#8t)
Sons of Guns (Discovery) – Viewers: 1.23 million (#14), A18-49: 0.6 (#8t)
South Park R (Comedy Central) – Viewers: 1.20 million (#15), A18-49: 0.6 (#8t)
Legend Quest (Syfy) – Viewers: 1.18 million (#16), A18-49: 0.4 (#14t)
Ghost Hunters International (Syfy) – Viewers: 1.17 million (#17), A18-49: 0.4 (#14t)
Melissa & Joey (ABC Family) – Viewers: 1.03 million (#18), A18-49: 0.4 (#14t)
Dance Moms (ABC Family) – Viewers: 1.00 million (#19), A18-49: 0.4 (#14t)
One Man Army (Discovery) – Viewers: 752,000 (#20), A18-49: 0.3 (#21t) – series premiere
E! Special: Nicki Minaj (E!) – Viewers: 732,000 (#21), A18-49: 0.4 (#14t)
I Didn’t Know I Was Pregnant (TLC, 9 p.m.) – Viewers: 716,000 (#22), A18-49: 0.3 (#21t)
ESPY Countdown Show (ESPN) – Viewers: 715,000 (#23), A18-49: 0.3 (#21t)
I Didn’t Know I Was Pregnant (TLC, 9:30 p.m.) – Viewers: 662,000 (#24), A18-49: 0.3 (#21t)
Rocco’s Dinner Party (Bravo) – Viewers: 651,000 (#25), A18-49: 0.3 (#21t)
State of Georgia (ABC Family) – Viewers: 647,000 (#26), A18-49: 0.2 (#27t)
Jon Benjamin Has a Van (Comedy Central) – Viewers: 604,000 (#27), A18-49: 0.3 (#21t)
I Shouldn’t Be Alive (Animal Planet) – Viewers: 584,000 (#28), A18-49: 0.2 (#27t)
Behind the Music (VH1) – Viewers: 410,000 (#29), A18-49: 0.2 (#27t)
The World According to Paris (Oxygen) – Viewers: 260,000 (#30), A18-49: 0.1 (#30t)
Clean House (Style) – Viewers: 151,000 (#31), A18-49: 0.1 (#30t)
The Franchise: A Season With the San Francisco Giants (Showtime) – Viewers: 100,000 (#32), A18-49: 0.0 (#32t)
Inside NASCAR (Showtime) – Viewers: 26,000 (#33), A18-49: 0.0 (#32t)

Source: Nielsen Media Research data (R = repeat)

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ON THE AIR THIS WEEKEND:
Prime-Time Programming Options

Friday 7/15/11

ABC:
8:00 p.m. Shark Tank (R)
9:00 p.m. Prime: What Would You Do?
10:00 p.m. 20/20

CBS:
8:00 p.m. Flashpoint (R)
9:00 p.m. CSI: NY (R)
10:00 p.m. Blue Bloods (R)

NBC:
8:00 p.m. Friday Night Lights (series finale, 90 minutes)
9:30 p.m. Dateline (two hours)

Fox:
8:00 p.m. Bones (R)
9:00 p.m. House (R)

CW
8:00 p.m. Smallville (R)
9:00 p.m. Supernatural (R)

Of note on cable:
Haven (Syfy): season premiere, 10 p.m. ET/PT


Saturday 7/16/11

ABC
:
8:00 p.m. 101 Ways to Leave a Game Show (R)
9:00 p.m. Expedition Impossible (R)
10:00 p.m. Rookie Blue (R)

CBS:
8:00 p.m. Chaos (series finale)
9:00 p.m. The Mentalist (R)
10:00 p.m. 48 Hours Mystery

NBC:
8:00 p.m. Who Do You Think You Are? (R)
9:00 p.m. Law & Order: Criminal Intent (R)
10:00 p.m. Law & Order: Los Angeles (R)

Fox:
8:00 p.m. Cops (R)
8:30 p.m. Cops (R)
9:00 p.m. The Indestructibles


Sunday 7/17/11

ABC:
7:00 p.m. America’s Funniest Home Videos (R)
8:00 p.m. Extreme Makeover: Home Edition (R)
9:00 p.m. Castle (R)
10:00 p.m. Body of Proof (R)

CBS:
7:00 p.m. 60 Minutes 
8:00 p.m. Big Brother
9:00 p.m. Undercover Boss (R)
10:00 p.m. CSI: Miami (R)

NBC:
7:00 p.m. Dateline 
8:00 p.m. America’s Got Talent (R, two hours)
10:00 p.m. The Marriage Ref

Fox:
7:00 p.m. American Dad (R)
7:30 p.m. Bob’s Burgers (R)
8:00 p.m. The Simpsons (R)
8:30 p.m. The Cleveland Show (R)
9:00 p.m. Family Guy (R)
9:30 p.m. American Dad (R)

Of note on cable:
-Breaking Bad (AMC): season premiere, 10 p.m. ET/PT

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TV TIDBITS:
Notes of Interest

Mark Cuban Upped to Regular on Shark Tank:
ABC’s Shark Tank, which returns in midseason, has a new regular next season, businessman and Dallas Mavericks owner Mark Cuban, who has appeared on the reality hour as a guest in the past.  Next season, Cuban is slated in 10 of the upcoming 13 episodes.

Jersey Shore Preview:
MTV will air a preview of the upcoming fourth season of Jersey Shore, set in Italy, during just renewed Teen Wolf on Monday, July 18 at 10 p.m. ET/PT.  The official season of Jersey Shore begins on Thursday, Aug. 4 at 10 p.m. ET/PT.

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TV TRIVIA TIME:
A Different Irene

Note: To respond to the trivia, please click HERE. Do not click Reply.

Remember Irene Lorenzo, the Bunker’s neighbor on All in the Family played by Betty Garrett?  Who was the original choice to play her?

a) Kate Ballard
b) Audra Lindley
c) Sada Thompson
d) Brenda Vaccaro 
e) Mary Louise Wilson

The answer to yesterday’s question…

Carol Burnett and Carroll O’Connor played a married couple in which one of the following sitcoms?

a) Dharma & Greg
b) Friends
c) Here’s Lucy
d) Mad About You
e) Malcolm in the Middle

Is: d) Mad About You.  Carol and Carroll played Jamie (Helen Hunt) and Lisa’s (Anne Elizabeth Ramsay) parents, Teresa and Gus Stemple.

Current kudos goes to:
John Beadle, Gerry Bixenspan, Barbara Bloomfield, Jordan Breslow, John Brooker, Steve Clements, Larry Collins, Audrey Davis, Maureen Dougherty, Serri Ferrante, Robert Gori, Deb Kainer, Marie LeFevre Karp, Mary Kinoshita, Synda Kollman, Steven Kurtzer, Mark Misiano, Paul Neace, Myke Perrey, Greg Phelan, Gordon Purcell, Liza Reich, David Ruckman, Anthony Salerno, Lindy Sieker, Ronnie Tallant, Linda Weeks, Evan Weinstein