Programmed to Succeed | Adweek Programmed to Succeed | Adweek
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Programmed to Succeed

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I’ve never been shy about offering my opinions as a hobbyist scheduler and TV super freak. But this week I’m putting my money where my remote is, programming the fall 2011 lineups for all five broadcast networks. I’ve moved existing shows around as well as positioned my suggested new product–pilots that I think have the best chance of survival as series–in order to maximize the potential of each slate. The goal of these schedules is to cater to the audience while besting the time slot and nightly competition using the most creative and diversified blending. While that, of course, is what the networks attempt to do, they do not always succeed.

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