Premiere Partners With City of Hope for XM's Pink Channel | Adweek Premiere Partners With City of Hope for XM's Pink Channel | Adweek
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Premiere Partners With City of Hope for XM's Pink Channel

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Premiere Radio Networks announced Monday (Aug. 18) a partnership with City of Hope to program The Pink Channel on XM Satellite Radio, which recently merged with Sirius Satellite Radio. The new channel, the first to target the fight against cancer, particularly those affecting women, will air a mix of pop hits from the last three decades as well as segments on health, wellness, and personal development.

The City of Hope will provide select programming segments on the latest cancer research and treatment breakthroughs, receiving a share of the advertising and online retail sales revenue, as well as any listener donations collected through the channel's Web site, www.pinkchannelradio.com.

The new channel is the 11th channel the Clear Channel programming division provides for satellite radio, including five music channels and five Talk channels.