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PPI Clears Electric Playground Buying Guides

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Distributor PPI Releasing has announced clearances for quarterly Electric Playground Buying Guides in more than 80 percent of the country, including top 20 markets WABC/New York, KABC/Los Angeles, WLS/Chicago, WPVI/Philadelphia, KGO/San Francisco, WCVB/Boston, WSB/Atlanta, WXYZ/Detroit, WTSP/Tampa, KOMO/Seattle, KSTP/Minneapolis, WEWS/Cleveland, KMGH/Denver and KXTV/Sacramento. Represented station groups include the ABC Owned, Belo, Fisher, Gannett, Hearst, Hubbard, Journal, McGraw-Hill, Raycom and Scripps.

The Electric Playground Buying Guides will consist of four one-hour programs for airing in November and December, 2010 followed by three more seasonal specials in quarters one through three in 2011. PPI Releasing will offer a weekend hour version of the Buying Guides in fall 2011, followed by a weekday strip in 2012.

“EP is the entertainment news magazine of tomorrow that’s available today,” said Ritch Colbert, a principal of PPI Releasing. “We’ve put together an outstanding clearance list, a testament to The Electric Playground’s unique fusion of highly engaging, daily television and an appealing environment for advertisers.”