Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
There are 15 days before Election Day: It’s politics, so anything can happen.
But right now, this year’s midterm races are on track to be the nastiest and the most expensive. For media, that translates into a historic financial windfall, especially for TV stations. Political TV advertising could make up 10 percent of their annual revenue, and as much as 20 percent of fourth-quarter dollars, per TVB.
As of Oct. 10, spending on TV was nearly $400 million ahead of both 2006 and 2008, per Kantar Media’s Campaign Media Analysis Group.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in