Planet Green Taps Giacalone for Top Marketing Job

In her new role, Giacalone will work to further the strategic vision and direction of the network, which launched in June 2008. Giacalone also provides creative brand leadership and manages consumer marketing programs and integrated partnerships.

Since 2005, Giacalone had served as director of marketing for Sundance Channel, where she steered all consumer and affiliate integrated marketing campaigns and helped build the network’s digital and on-demand platforms.