Participant Media Starts New TV Network, Pivot

Documentary-heavy channel tries unusual distribution strategy

At an upfront presentation on Wednesday morning, Participant Media announced that it will turn its recent acquisitions Halogen and the Documentary Channel, into a mostly nonfiction network featuring programming from the likes of Joseph Gordon-Levitt, Meghan McCain, and Univision.

The network will be available on DirecTV and other cable providers not yet named, though Pivot president Evan Shapiro (late of IFC) said that "both our programming and distribution model are designed to disrupt conventional wisdom." The network is embracing a nontraditional distribution model, rolling out across over-the-top platforms as well as conventional satellite (and presumably cable) systems. If

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in