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Faced with irate radio buyers who were stunned by its change in streaming audio metrics, Ando Media has held a Webcast to do damage control. The sole provider of Internet radio ratings, Ando changed the metrics to those based on session counts. The radio-type metrics are only available from the Web radio com-panies themselves.
“Shockingly, [the new metrics] caused some confusion in the marketplace. We’re trying to create greater clarity,” said Patrick Reynolds, senior vp of Ando Media.
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