Oxygen’s aggressive promotion of its new competition series Dance Your Ass Off seems to have paid off, as the show debuted to 1.27 million total viewers Monday night at 10 p.m., making it the most-watched premiere in the network’s history.
The 90-minute season opener also set high-water marks for two key demos, averaging 614,000 adults 18-49 and 432,000 women 18-49, per Nielsen live-plus-same-day ratings data.
A hybrid of NBC’s The Biggest Loser and ABC’s Dancing With the Stars, DYAO features plus-size contestants who try to dance their way to a healthier lifestyle … And a $100,000 grand prize.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in