Oxygen Creates Dance Your Ass Off YouTube Channel

In advance of the launch of its rump-shaking new competition series Dance Your Ass Off, Oxygen is greasing the skids with an online rhumba throwdown hosted by YouTube.

On June 12, the network will launch a dedicated Dance Your Ass Off channel on the popular video-sharing site, a branded destination that will include clips from the series as well as a user-generated dance contest.

Once the channel goes live, hoofers will be prompted to upload clips of their own dance routines, for a chance to be featured in an on-air promo in the DYAO season finale.

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