With producer Brett Ratner and host Eddie Murphy out, and Brian Grazer and Billy Crystal picking up those duties respectively, the Oscars’ marketing department and ad agency partners are now rushing to overhaul their previous plans, according to the New York Post.
With the February 26 telecast just a little more than three months away, the Oscars team is being forced to replace all of the ads and promotions that featured ex-host Murphy, while facing the challenge of increasing viewership, which has been poor in recent years.
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