NEW YORK Publicis Groupe-owned Optimedia has released the 2007 Content Power Ratings Report, a quarterly index that ranks the reach of the top 100 television programs based on the number and quality of viewers across both traditional and digital media.
Antony Young, president of Optimedia U.S., said initially the research was meant as an internal tool to help the agency prepare for this year’s upfront. “We put the data out into the marketplace because the industry should be thinking about how to measure and evaluate television differently,” he said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in