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In its first official day of operation, the new cable network devoted to all things Oprah put up some promising numbers, as the channel’s prime-time lineup averaged more than 1 million total viewers.
According to Nielsen live-plus-same-day estimates, OWN: the Oprah Winfrey Network delivered 1.02 million viewers in Saturday prime (8 p.m.-11 p.m.), with the biggest draw coming courtesy of the 9 p.m. installment of the unscripted series Season 25: Oprah Behind the Scenes (1.2 million viewers).
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