One-Third of TV Stations Go Digital

About one-third, or 641 of the nation’s full-power TV stations turned off their analog signals without major incident. According to the National Association of Broadcasters-based preliminary results from markets that made the transition Feb. 17, the number of telephone calls from consumers was minimal.

In Virginia, where two markets have gone entirely digital, the state DTV call center received 150 phone calls. Stations in Rockford, Ill., reported receiving 200 calls from viewers, the majority of which were technical in nature.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in